Personal IPO
Podcast Description
Hosted by Nathan May (The Feed Media) in partnership with beehiiv 🐝, each episode reverse-engineers the playbooks behind the entrepreneurs all over your feed - how they built an audience, scaled business, and created their own luck.
Podcast Insights
Content Themes
The podcast centers on entrepreneurship, audience building, and business scaling, featuring topics such as the importance of community, co-founder dynamics, and methods for achieving success. For instance, the inaugural episode highlights Sam Parr's ventures and the community-centric approach of his latest project, Hampton, discussing key learnings and tactics that drive business growth.
Hosted by Nathan May (The Feed Media) in partnership with beehiiv 🐝, each episode reverse-engineers the playbooks behind the entrepreneurs all over your feed – how they built an audience, scaled business, and created their own luck.
Matt Epstein is the 23-year-old behind Shown Media, the viral launch agency running 8–10M view product announcements for some of the biggest SaaS brands. In this episode, Matt breaks down how he built a multimillion-dollar agency entirely through his X/Twitter account, engineered massive launch moments, and scaled from 3 to 40 employees in under two years.
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Matt Epstein
Nathan May
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Timestamps
00:00:00 Introducing Matt Epstein
00:02:56 The world of viral product launches
00:05:30 Key philosophies of a viral launch
00:13:06 The art of influencer partnerships
00:21:17 Knowing if a post will hit
00:25:22 The three keys to a viral launch
00:31:05 Building a personal brand
00:40:29 Mistakes made early in business
00:54:14 E-com vs agencies: Which is for you?
00:58:03 The mentality of a leader in business
01:09:22 Creating focus and obsession
01:14:40 Learning to value hard work
01:17:26 Business advice from mentors
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