The Black Box of Media
The Black Box of Media
Podcast Description
Welcome to The Black Box of Media with Aleisha McCall—the podcast that lifts the lid on the hidden strategies behind high-performance media advertising. Each episode features top marketing experts, media buyers, and brand leaders sharing actionable tactics, insights, and real-world case studies. No fluff, no jargon—just results-driven advice to help your business cut through the noise. Whether you're a CMO, Marketing Manager, or Business Owner, this is your backstage pass to smarter advertising. Let’s unlock the Black Box of Media—and transform the way you think about advertising.
Podcast Insights
Content Themes
The podcast revolves around key content themes such as full funnel marketing, ROI mastery, startup scaling, media strategies, and AI integration, featuring episodes like Master Full Funnel Marketing for 10X Results, which discusses smart targeting and optimization techniques, and Secrets to ROI Mastery, which examines practical advice for maximizing ad budgets with real case studies.
Welcome to The Black Box of Media with Aleisha McCall—the podcast that lifts the lid on the hidden strategies behind high-performance media advertising. Each episode features top marketing experts, media buyers, and brand leaders sharing actionable tactics, insights, and real-world case studies. No fluff, no jargon—just results-driven advice to help your business cut through the noise. Whether you’re a CMO, Marketing Manager, or Business Owner, this is your backstage pass to smarter advertising. Let’s unlock the Black Box of Media—and transform the way you think about advertising.
Discover the secrets of high-performance marketing in a fast-moving world with Aleisha McCall on The Black Box of Media Podcast. In this episode, marketing powerhouse Sarah Myers, General Manager of Audience and Marketing at REA Group, shares expert tips on unlocking growth potential and boosting profitability. Learn how to master platform-specific creative strategies, optimise ad budgets, and leverage cutting-edge AI innovations to achieve continuous success in an ever-changing landscape.
Gain actionable insights into smart targeting, maximising ROAS, and building a robust MarTech stack to drive business growth. Sarah reveals how her team navigates the challenges of personalisation at scale, harnessing billions of data points to deliver hyper-personalised experiences for 12 million monthly users. Whether you're a marketer, CMO, or business owner, this episode offers strategies to elevate your campaigns and deliver measurable results.
Stay ahead of the curve with proven techniques for creative execution, data-driven decision-making, and seamless integration of AI tools.
Ready to transform your marketing game? Subscribe now to The Black Box of Media Podcast and explore more episodes packed with actionable strategies for success. Keep pushing boundaries and making media work harder for you!
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#mediaadvertisingstrategies #personalisationinmarketing #creativeadvertisingstrategies #realestatemarketing #mediaadvertisingtrends
CHAPTERS:
00:00 – Intro
02:06 – Platform First Creative Strategy
05:45 – Creating Efficiency Through the Marketing Funnel
06:56 – In-Campaign Creative Testing Techniques
11:05 – Maintaining Core Brand Essence in Marketing
13:18 – Payoffs from Marketing Technology Stack
17:25 – Innovative Strategies with Strong Foundations
19:25 – Must-Haves for Personalisation in Marketing
22:07 – AI Agents in Marketing
24:38 – Safe AI Adoption Strategies at REA
28:48 – Smarter Signals and Audience Segmentation
31:50 – Extracting Insights from Marketing Data
33:20 – Acquiring Talent and RMIT Partnership Insights
36:33 – Graduate Mentorship and Collaboration
38:00 – Mass Personalisation in Real Estate Marketing
42:30 – Driving Growth and Meeting Expectations
44:45 – Advice for Marketers on Data Segmentation
46:13 – Staying Inspired and Leading Effectively
50:32 – OUTRO
For more resources, click here for the podcast episode page.
And if you're ready to make your business work harder for you, schedule a Power Session with Black Box of Media host, Aleisha McCall. This 45-minute call will give you clear, custom strategies to grow your business fast.
Learn what drives high-performance media. Subscribe and visit The Black Box of Media page to start turning these insights into action.
Disclaimer
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