The Black Box of Media
The Black Box of Media
Podcast Description
Welcome to The Black Box of Media with Aleisha McCall—the podcast that lifts the lid on the hidden strategies behind high-performance media advertising. Each episode features top marketing experts, media buyers, and brand leaders sharing actionable tactics, insights, and real-world case studies. No fluff, no jargon—just results-driven advice to help your business cut through the noise. Whether you're a CMO, Marketing Manager, or Business Owner, this is your backstage pass to smarter advertising. Let’s unlock the Black Box of Media—and transform the way you think about advertising.
Podcast Insights
Content Themes
The podcast revolves around key content themes such as full funnel marketing, ROI mastery, startup scaling, media strategies, and AI integration, featuring episodes like Master Full Funnel Marketing for 10X Results, which discusses smart targeting and optimization techniques, and Secrets to ROI Mastery, which examines practical advice for maximizing ad budgets with real case studies.
Welcome to The Black Box of Media with Aleisha McCall—the podcast that lifts the lid on the hidden strategies behind high-performance media advertising. Each episode features top marketing experts, media buyers, and brand leaders sharing actionable tactics, insights, and real-world case studies. No fluff, no jargon—just results-driven advice to help your business cut through the noise. Whether you’re a CMO, Marketing Manager, or Business Owner, this is your backstage pass to smarter advertising. Let’s unlock the Black Box of Media—and transform the way you think about advertising.
Unlock the secrets to full funnel marketing success in Episode 05 of “The Black Box of Media Podcast.” Join host Aleisha McCall and special guest Liana Ling as they reveal expert tips, smart targeting techniques, and continuous optimisation strategies to drive 10X results for your media campaigns. Learn how to align your team, structure high-performing funnels, and leverage platforms like Meta and Google to maximise ROAS, boost profitability, and scale your business growth.
This episode dives into overcoming common pitfalls in lead generation and tracking, creating an omnichannel experience, and the importance of planning ahead for key sales periods like Black Friday. Discover how micro-optimisations and a disciplined testing approach can help achieve your benchmarks while staying focused on the ultimate goal—delivering measurable success.
If you’re ready to stop guessing and start implementing strategies that work, this episode is your ultimate guide. Don’t miss out on actionable insights to make your ad budget work harder. Subscribe now for more high-impact strategies, and let’s keep unlocking the black box of media together!
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CHAPTERS:
00:00 – Intro
01:24 – Marketers Struggle with Full Funnel Marketing
05:02 – Strategic Management of Full Funnel Marketing
07:38 – Successful Full Funnel Marketing Campaign Example
13:18 – Creating and Refining a High Performing Funnel
16:57 – Defining Your Marketing Objectives
17:40 – Leveraging Platform Algorithms for Results
22:20 – Take Action
23:24 – Outro
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