In this episode of KM Radio, hosts Nathan Gorman and Sarah Lund sit down with the inspiring Holly Santelli, founder of Ash & Willow Salon in Illinois, one of KEVIN.MURPHYS most loved and visionary salon partners in North America.

Holly shares her deeply personal journey back into the industry and how a lifelong connection to nature, wellness, and Celtic folklore shaped the intentional world of Ash & Willow. The conversation explores how Ash & Willow seamlessly blends beauty with holistic wellness, including The Nest – a dedicated in-salon sanctuary offering meditation, Reiki, sound baths, face yoga, and alternative healing practices for clients, practitioners, and the team alike.

Holly also opens up about Camp ReWild, a nature-based retreat designed to support salon culture, mental health, and connection through movement, mindfulness, and time outdoors.

Nathan and Sarah dive into Ash & Willow’s powerful apprenticeship and give-back programs, including their long-standing partnership with Avenues to Independence, where emerging stylists provide complimentary haircuts to people with special needs.