The Scaling CFO
The Scaling CFO
Podcast Description
Most small business owners hit a ceiling around $1M—not from lack of talent, but because scaling to multiple seven figures requires a different financial strategy, operational structure, and leadership mindset. The Scaling CFO podcast helps serious entrepreneurs break through that barrier. Host Mark Stiles brings together top minds in business, operations, and finance to help you master cash flow, build scalable systems, and make data-driven decisions that drive real profitability. Ready to move beyond six figures? This is your podcast.
Podcast Insights
Content Themes
The podcast focuses on mastering cash flow, building scalable systems, and enhancing leadership mindsets, with episodes that dive into topics such as the importance of human capital, crafting effective standard operating procedures (SOPs), and leveraging technology for business growth. For instance, discussions around the 'Widget Framework' and creating memorable client experiences illustrate actionable insights for entrepreneurs at various growth stages.
Most small business owners hit a ceiling around $1M—not from lack of talent, but because scaling to multiple seven figures requires a different financial strategy, operational structure, and leadership mindset. The Scaling CFO podcast helps serious entrepreneurs break through that barrier. Host Mark Stiles brings together top minds in business, operations, and finance to help you master cash flow, build scalable systems, and make data-driven decisions that drive real profitability. Ready to move beyond six figures? This is your podcast.
Most founders think the answer to cash crunches or stalled growth is simple: more sales. But more revenue without systems is just chaos with bigger numbers.
In this episode of The Scaling CFO, Mark Stiles sits down with Brett Fritz, seven-figure sales strategist, fractional VP of Sales, and founder of Two Ones, to unpack why founder-led sales often fail—and what to do differently.
Brett shares the biggest misconception about sales, why internal buy-in matters more than external tactics, and how to connect sales with finance so growth is sustainable, not self-destructive.
Whether you’re stuck in founder-led chaos, struggling with CAC, or wondering how to align your sales and operations, this episode will help you move from duct-tape tactics to clarity that scales.
Timestamps:
00:00 – Welcome + guest intro
02:00 – What “sales clarity” really means for founders
04:43 – The biggest misconception about sales
07:00 – Founder guilt, fear, and performance pressure
10:43 – Why human connection beats automation
14:48 – Why internal buy-in matters more than external tactics
18:45 – The founder’s time management crisis
23:00 – Breaking silos with the Box Method
25:44 – The “Two Ones” framework: treating clients as equals
29:47 – Sales vs. finance: the CAC reality check
33:43 – Why humility is a sales superpower
35:12 – What clarity in sales actually looks like
37:00 – Rapid-fire round: Brett’s sales lessons
39:00 – Where to find Brett + closing thoughts
Connect with Brett:
LinkedIn: https://www.linkedin.com/in/brettfritz/
Website: https://2ones.com/
Connect with Mark:
Mark A. Stiles, CPA Founder, MASCPA [markstilescpa.com] | Host, The Scaling CFO [LinkedIn]
📅 Book a free consult with Mark →https://calendly.com/mark-stiles-markstilescpa/new-meeting
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