The Agile Marketing Edge
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The Agile Marketing Edge
Podcast Description
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
Podcast Insights
Content Themes
The podcast focuses on themes of Agile marketing principles, small team dynamics, and effective project management tactics. Episodes cover topics such as the advantages of small teams in the AI era, the mechanics of Agile sprints versus Kanban, and the necessity for Agile marketing in the face of market disruptions. Specific episodes include discussions on overcoming collaboration drag and building an essential marketing backlog.
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the crucial habits that modern CMOs must unlearn to thrive in today’s fast-paced marketing landscape.
She also shares two compelling stories of marketing leaders—one who failed to drive change and another who successfully embraced agility.
Tune in to explore eight key behaviors that need to be rethought, from resisting new technology to assuming customer needs.
This week, we focus on the importance of staying involved in major changes, continuously investing in talent, and aligning with modern marketing demands.
Listen now, and learn how to navigate the essential shifts needed to become a truly Agile marketing leader in 2025 and beyond.
Disclaimer
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