The Agile Marketing Edge
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The Agile Marketing Edge
Podcast Description
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
Podcast Insights
Content Themes
The podcast focuses on themes of Agile marketing principles, small team dynamics, and effective project management tactics. Episodes cover topics such as the advantages of small teams in the AI era, the mechanics of Agile sprints versus Kanban, and the necessity for Agile marketing in the face of market disruptions. Specific episodes include discussions on overcoming collaboration drag and building an essential marketing backlog.
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
In this episode of The Agile Marketing Edge, Andrea tackles a critical issue: why pausing Agile during a crisis is a mistake.
When chaos hits—be it a reorg, acquisition, or unexpected leadership change—many think it’s time to halt Agile transformation.
But this is precisely when Agile’s adaptability is most needed. Andrea shares real stories from clients who faced crises and illustrate why embracing Agile is crucial.
From dealing with uncertainty to leveraging unusual situations for innovation, she provides five compelling reasons to stay the course.
Join Andrea Fryrear, as she delves into how Agile can turn chaos into clarity, ensuring your marketing efforts remain effective and resilient. Tune in and discover how to navigate change without losing momentum.
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