The Agile Marketing Edge
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The Agile Marketing Edge
Podcast Description
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
Podcast Insights
Content Themes
The podcast focuses on themes of Agile marketing principles, small team dynamics, and effective project management tactics. Episodes cover topics such as the advantages of small teams in the AI era, the mechanics of Agile sprints versus Kanban, and the necessity for Agile marketing in the face of market disruptions. Specific episodes include discussions on overcoming collaboration drag and building an essential marketing backlog.
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
In this episode of The Agile Marketing Edge, we tackle “The People Problem That’s Quietly Killing Agile Marketing.” As we approach 2026, Andrea delves into three critical issues impacting marketing agility: job hugging, skills and capability gaps, and the ongoing hybrid versus remote work debate.
Job hugging, where employees stay in roles out of fear, can both stabilize and stagnate Agile teams. Skills gaps, particularly in leading through volatility, pose a significant barrier to transformation. Meanwhile, the debate over work environments continues to challenge agility.
Join Andrea Fryrear, as she explores how these people-centric issues shape the future of marketing, offering insights and strategies to navigate this complex landscape. Tune in to understand how to update the human “operating system” for true marketing agility.
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