Wikipedia serves 11 billion pages a month and almost nobody questions it anymore. But how did millions of anonymous strangers, unpaid and from every culture, manage to build the world’s largest encyclopedia together and keep it honest? The answer, according to Jimmy Wales, is trust — and trust by design. In this conversation, Jimmy Wales, founder of Wikipedia and author of The Seven Rules of Trust, talks about what it actually takes to build trust at scale. We discuss why assuming good faith works better than suspicion, why civil conversation is rare online but does not have to be, and what the Nixon checkers speech teaches us about transparency. We also look at how organizations can recover from a trust crisis, and why, more often than people think, they can.