Most people think an institution earns trust by being right. Katherine McComas thinks it earns trust by asking, and after a career studying what happens when science and power arrive in a community’s own backyard, she has the cases to prove it. We talk about Cornell’s Lake Source Cooling – a project so clean it cut the university’s carbon footprint, yet fractured its relationship with the town next door for more than twenty years. Not because the science was wrong, but because of how the decision was made, and who was never asked. And why the same small earthquake is resented when it profits a private company but accepted when it helps the local school. It was never really about the earthquakes – it’s a referendum on whose interests people believe are being served. Katherine’s reframe is one most institutions miss: you cannot generate trust through better messaging. Trust is something a community gives you; the real goal is to earn and demonstrate trustworthiness; trust follows. So what does that actually look like in a public meeting, beyond giving people three minutes at the very end? Katherine McComas is a professor in the Department of Communication at Cornell University, where she studies risk, science communication, and how communities react when science arrives close to home.