The Written Word Podcast
The Written Word Podcast
Podcast Description
A podcast for authors who want to build successful writing careers. Each episode explores the business and craft of being an author, with practical strategies for selling more books, growing your audience, and navigating the publishing world. Presented by Written Word Media.
Podcast Insights
Content Themes
The podcast focuses on various themes related to the business of being an author, including marketing strategies, audience growth, and the intricacies of the publishing world. Episodes cover topics such as effective email marketing strategies, emerging trends from major author conferences, and the impact of offering free books as a promotional strategy. Specific episodes include deep dives on email promos and insights from major indie author events.
A podcast for authors who want to build successful writing careers. Each episode explores the business and craft of being an author, with practical strategies for selling more books, growing your audience, and navigating the publishing world. Presented by Written Word Media.
Amazon A+ content is free, it’s available to every KDP author regardless of exclusivity, and it can increase your conversion rate by up to 20%. Most bestselling books on Amazon already have it. If yours doesn’t, this episode will change that. Ricci Wolman and Ferol Vernon walk through exactly what A+ content is, why it matters, and how to set it up, step by step, in under 30 minutes.
Also: Ricci’s solo owl has become a family. There is a mated pair and a fledgling. The owl vsaga continues. 🦉
What you’ll learn:
- What Amazon A+ content actually is, and why it shows up in the middle of every New York Times bestseller’s page
- Why A+ content is worth your time: Amazon’s own data cites 8–20% conversion lift, and a higher conversion rate makes every future ad dollar go further
- How A+ content feeds the Amazon AI (Rufus), and why the images, colors, and alt text you upload are being read as metadata
- Where to find A+ content inside your KDP account (it’s not where you’d expect)
- The three-module template that 80% of traditional publishers use: hero banner, three image blocks, and a comparison chart
- Words before pictures: how to write the copy for your modules (20 words max per block) and use Gemini to brainstorm if you’re stuck
- How to create the image assets in Canva (plus a WWM template with correct dimensions, or use Gemini’s image tool as an alternative
- The content rules you must follow: editorial reviews only, no customer reviews, no price mentions, no hyperbole unless named
- How to apply one set of A+ content across an entire series, so one setup covers every book
- Approval timeline (up to 7 days, often faster) and what to do if you’re still stuck
Show notes include a step-by-step blog post with screenshots, Canva templates with correct image dimensions, and module names, so you can follow along even without the video.
Want to learn more ways to reach readers? Visit writtenwordmedia.com for author resources, book promotion tools, and more.
The Written Word Podcast is produced by Heart Centered Podcasting.
© 2026 Written Word Media, Inc. All rights reserved.
Disclaimer
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