The Written Word Podcast
The Written Word Podcast
Podcast Description
A podcast for authors who want to build successful writing careers. Each episode explores the business and craft of being an author, with practical strategies for selling more books, growing your audience, and navigating the publishing world. Presented by Written Word Media.
Podcast Insights
Content Themes
The podcast focuses on various themes related to the business of being an author, including marketing strategies, audience growth, and the intricacies of the publishing world. Episodes cover topics such as effective email marketing strategies, emerging trends from major author conferences, and the impact of offering free books as a promotional strategy. Specific episodes include deep dives on email promos and insights from major indie author events.
A podcast for authors who want to build successful writing careers. Each episode explores the business and craft of being an author, with practical strategies for selling more books, growing your audience, and navigating the publishing world. Presented by Written Word Media.
It’s December which means it’s also trends season – you’ve probably received your Spotify wrapped as well as a wrapped from almost every other app you have! With that spirit, Ferol and Ricci kick off their annual predictions episode by diving into the first three of five major themes that will shape the publishing landscape in 2026. Drawing from industry insights, customer feedback, and broader cultural trends, they explore how trust, reader experience, and connection will define the coming year for authors. This is Part 1 of a two-part series covering 2026 trends for indie authors and you’ll be sure to walk away with a few things to reflect on while also feeling a bit more confident about what the future holds.
You’ll learn:
- Trust is the new currency — Scam complaints are up 100% since 2023, and authors need to focus on building deeper trust with readers beyond email lists and be cautious with new service providers
- New legitimate companies will launch quickly — AI makes it easy to spin up author services, but many will disappear just as fast due to limited funding or lack of staying power
- Book-themed travel and literary tourism are growing — Readers want to visit settings from their favorite books, stay in book-themed vacation rentals, and attend reading retreats
- Book clubs and reader communities are exploding — Silent Book Club grew from 180 chapters (2022) to 500+ chapters today; readers are craving connection in low-lift ways
- The bar for creating reader connection is low — Authors can host simple 30-minute Zoom chats, AMAs, or themed discussions to build deep loyalty with minimal effort
- Special editions and collectible books are booming — Sprayed edges, foil covers, and illustrated books function as art pieces that become part of readers’ identities
- Author swag and collectibles deepen fan connection — Stickers, special editions, and other tangible items help readers express their fandom, similar to sports memorabilia
- Experiences are valued over things — The cultural shift toward prioritizing experiences is coming to book world in a major way in 2026
Want to learn more ways to reach readers? Visit writtenwordmedia.com for author resources, book promotion tools, and more.
The Written Word Podcast is produced by Heart Centered Podcasting.
© 2025 Written Word Media, Inc. All rights reserved.
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