When Vogue Singapore launched during a global pandemic, it became a laboratory for fashion's future.

Its Publisher Natasha Damodaran shares how the magazine transformed disruption into bold innovation – NFT covers and AI-generated imagery, heat-reactive prints, and metaverse experiences.

But this conversation goes deeper than technology.

It's about balancing heritage with innovation, protecting creative integrity in the age of AI, and documenting cultural moments that define our time.

In this episode, we explore:

• The strategic thinking behind using AI-generated content

• How NFTs gave artists ownership and legitimacy in fashion

• Why transparency matters more than perfection in the AI era

• Why Vogue Singapore's QR code cover, AI cover, and other initiatives were more than novelties, they are timestamps

• Balancing innovation with editorial integrity and reader trust

🎙️ Follow for more conversations at the intersection of fashion, technology, and culture.

__________

⏱️ Timestamps:

00:00 – Intro

01:25 – Vogue Singapore's Initiatives Chronologically:

01:50 – The First NFT Cover: QR Codes, Digital Galleries & Blockchain

04:30 – Why Web3 and Creative Ownership Mattered

06:20 – Audience Reaction: Legitimizing Digital Fashion

09:20 – The AI-Generated Cover (March 2023)

10:40 – Human + AI Collaboration: The Process Behind the Cover

12:40 – Connecting Heritage with Innovation: How Luxury Brands Should Embrace Technology

15:30 – Balancing Innovation with Risk and Reputation

17:35 – The Heat-Reactive Print Cover: The Process Behind

19:43 – Vogue Singapore's Philosophy: Future Through Innovation

22:05 – The Vogue Foundation and Supporting Entrepreneurs

24:40 – Next in Vogue: Platform, Events, and Community Building

27:20 – What Technologies Are at the Forefront in Fashion: AI for Searchability

28:45 – The Secondhand and Vintage Revolution

31:00 – What's Next for Vogue Singapore?

33:00 – The Vogue US AI Model Backlash: Lessons Learned

34:10 – Transparency, Trust, and Reader Expectations Matter

37:29 – The Pivot to Imperfection: Authenticity Over AI Perfection

39:45 – Ethics and AI: How Vogue Singapore Approaches It

41:40 – Will We See AI Models in Vogue Singapore?

43:20 – Q&A: The Metaverse Space: What They'd Refine

44:35 – Q&A: Dream Collaboration and Final Thoughts

45:25 – Vogue Singapore – 2026 Vision: Balancing Heritage and Innovation in Asia

__________

Follow us:

→ Learn more about Natasha Damodaran:

LinkedIn: https://www.linkedin.com/in/natasha-damodaran/

Instagram: https://www.instagram.com/natashadamodaran/

Vogue Singapore Website: https://vogue.sg/

→ Follow us on your favorite platform:

Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY

Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523

Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin

Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/

Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/

Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin

Check Dr. Karin's companies:

Law (Web3 and traditional legal services): https://www.lorezlegal.com/

Crypto compliance: https://www.scalecompliance.com/

Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/

#RewireFashion #Vogue #VogueSingapore #AIModels #FutureOfLuxury #BrandStrategy #DigitalTransformation #FashionTech #LuxuryBrands #CommunityBuilding