Nad Chishtie is the Head of Design at Lovable — the company at the center of the AI coding explosion. He nearly got fired before his first day for emailing his CEO a thesis on why Lovable should be a web browser.

Now he’s redesigning what design teams look like when everyone in the company can build software. 

We talked about why half of Lovable’s design system is now written for agents instead of people, what happened when they went full “agent maxing” for two weeks (and why background agents failed), and there’s this moment where he explains who actually ends up owning vibe coding when it lands inside a big company — and it’s not who you’d expect.

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CHAPTERS:
0:00 — Almost fired before day one
1:20 — Falling into design by accident
2:39 — The call that changed his career
4:45 — Why generalists felt broken in traditional orgs
5:08 — The “gumption” trait for AI-native work
6:54 — Housekeeping vs cannibalizing yourself
8:23 — End-to-end ownership when everyone can build
10:54 — Spiking fast and killing darlings faster
13:06 — People who couldn’t prototype before now can
15:05 — How Lovable’s org actually works
19:44 — When enterprise came knocking
22:45 — Hackathons and making room for throwaway work
25:15 — The email that almost got him fired (full story)
28:09 — Apple blocking mobile vibe coding apps
30:27 — Half our design system is written for agents
31:34 — Agent maxing: background agents failed, linters won
33:53 — Eating their own SaaS stack
37:15 — Who actually owns vibe coding in the enterprise
42:43 — What Lovable looks for when hiring designers
43:28 — Why every designer should be a founder right now
46:54 — Territory Studio uses Lovable for sci-fi UIs
48:16 — Thesis: everything will be interoperable

ABOUT TOMMY GEOCO
I spent 15+ years in tech and design. Former military. Father of five. Now building Internet Enjoyers, a weird little media + product studio rediscovering soul in creative tech.

ABOUT STATE OF PLAY
Host Tommy Geoco discovers what fuels the internet’s most interesting designers and builders.

LINKS:
Lovable: https://lovable.dev
Follow Nad: https://x.com/nadonomy

FOLLOW ME:
X / Twitter: https://x.com/designertom
Instagram: https://instagram.com/itsdesignertom
LinkedIn: https://linkedin.com/in/tommygeoco