Business as Unusual
Business as Unusual
Podcast Description
Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.
Podcast Insights
Content Themes
The podcast focuses on topics like sustainability strategy, business innovation, and smart leadership, with episodes discussing themes such as rethinking sustainability in business, integrating climate risk into operations, and exploring the Economics of Mutuality, exemplified by the first episode featuring sustainability strategist Martin Gjessing discussing the transformative role of sustainability for long-term value creation.
Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.
Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.
We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.
In this episode of Business as Unusual, systems-change advocate, Nora Wilhelm, founder of Parayma, explores how real sustainability requires shifting the deeper systems, structures, and worldviews driving today’s crises.
Through systems thinking, regenerative leadership, and purpose-driven change, Nora reveals why surface-level solutions fail, and how individuals and organizations can address root causes to create long-term, meaningful impact.
She discusses the burnout cycle in changemakers, the power of inner transformation, and the role of reconnection with nature and creativity in driving systemic change.
This episode offers practical insight for sustainability professionals, conscious leaders, and anyone seeking their unique contribution to a regenerative future.
Brought to you by Vyve.
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