Business as Unusual
Business as Unusual
Podcast Description
Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.
Podcast Insights
Content Themes
The podcast focuses on topics like sustainability strategy, business innovation, and smart leadership, with episodes discussing themes such as rethinking sustainability in business, integrating climate risk into operations, and exploring the Economics of Mutuality, exemplified by the first episode featuring sustainability strategist Martin Gjessing discussing the transformative role of sustainability for long-term value creation.
Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.
Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.
We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.
In this episode of Business as Unusual, host Sara Fossum sits down with Lorena Muñoz from Bright Products, a company designing solar solutions for humanitarian settings.
With a rare background bridging human rights, sustainable business, and product development, Lorena shares how Bright Products embeds ethical practices into every part of the company—from R&D and supply chain management to field testing in places like Mozambique, Uganda, and Bangladesh.
Together, they explore:
– How true sustainability is built through culture—not just compliance
– Why engaging directly with affected communities leads to smarter product innovation
– How transparency and supplier relationships create competitive advantage
– What shrinking humanitarian budgets mean for innovation and resilience
– The real challenges of humanitarian supply chains
– Why companies must rethink their role in delivering both profit and positive impact
If you’re working in ESG, humanitarian innovation, sustainability strategy, human rights due diligence, or purpose-driven product development—this episode is full of grounded insights you can actually use.
Learn more about bright products: https://bright-products.com/
👉 Subscribe for candid conversations on strategy, sustainability, and smart business.
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Brought to you by Vyve: https://www.vyve.no/
Produced by Amplitude Ventures: Your Partners in Early-Stage Venture Building – https://amplitude.ventures
Brought to you by Vyve.
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