Business as Unusual
Business as Unusual
Podcast Description
Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.
Podcast Insights
Content Themes
The podcast focuses on topics like sustainability strategy, business innovation, and smart leadership, with episodes discussing themes such as rethinking sustainability in business, integrating climate risk into operations, and exploring the Economics of Mutuality, exemplified by the first episode featuring sustainability strategist Martin Gjessing discussing the transformative role of sustainability for long-term value creation.
Business as Unusual is a podcast about breaking with outdated business logic—and rethinking what it means to build companies that last.
Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability—not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.
We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact—and yes, sustainable profit.
Too often, sustainability gets reduced to compliance checklists. Business as Unusual flips that script, showing how a true sustainability strategy drives innovation and long-term value creation.
In this episode, host Sara Anne Fossum sits down with sustainability leader Frode Hvattum to explore what happens when businesses stop treating ESG as a cost and start embedding it into core business leadership.
Frode shares insights on the tension between compliance and opportunity, lessons from leading major transitions, and how purpose-driven strategy helps companies navigate complex stakeholder ecosystems.
👉 Follow for candid conversations on strategy, sustainability, and smart business.
Brought to you by Vyve.
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