The Shannon Acheson Show
The Shannon Acheson Show
Podcast Description
The Shannon Acheson Show is the go-to podcast for creative women building a business that fits their real life. Whether you’re just starting out or reworking something that no longer works, you’ll find honest conversations, simple strategies, and step-by-step support to help you grow with clarity — not hustle.Each episode blends practical teaching with personal insight to help you figure out what to sell, how to share it, and how to build a business you actually love showing up to.Hosted by Shannon Acheson — creative business coach, digital product strategist, and your business-building cheerleader.
Podcast Insights
Content Themes
The podcast covers a variety of topics aimed at supporting women business owners, including practical strategies for aligning business with life, creative entrepreneurship, and making sustainable income from passions. Episode highlights include building a creative business that fits one's life, adapting business strategies without chasing trends, and letting creativity lead business decisions.

The Shannon Acheson Show is the go-to podcast for creative women building a business that fits their real life. Whether you’re just starting out or reworking something that no longer works, you’ll find honest conversations, simple strategies, and step-by-step support to help you grow with clarity — not hustle.
Each episode blends practical teaching with personal insight to help you figure out what to sell, how to share it, and how to build a business you actually love showing up to.
Hosted by Shannon Acheson — creative business coach, digital product strategist, and your business-building cheerleader.
What if your next step isn’t something you have to figure out from scratch? What if the thread is already there… you just haven’t noticed it yet?
In this episode, Jennifer Dukes Lee joins me to talk about the throughline running through her entire career (journalism, blogging, publishing, books, speaking) and how she learned to follow the doors that opened instead of forcing the ones that didn’t.
We talk about calling, courage, writing, serving from your real life, and why your gift often stays the same even when your job titles change.
This one is warm and wise and full of those gentle little “oh… that’s for me” moments.
What we cover:
• how Jennifer knew when to pivot
• what makes a book proposal stand out
• why platform size isn’t everything
• the difference between promoting a message vs. promoting yourself
• why your calling might make more sense in reverse
• how she builds her week to balance writing and editing
• the surprising way she found her way into publishing work
A beautiful conversation for anyone craving clarity or permission to move toward what fits.

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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