The Ignite Podcast
The Ignite Podcast
Podcast Description
Where executives discuss strategic marketing to spark growth and profitabilityThe boardroom to happy hour conversation where professional services leaders share the bold moves, real lessons, and marketing truths behind scaling smart in a legacy-driven industry. Hosted by the founder of Heat Strategic Agency, each episode uncovers how strategy - not just sales - drives sustainable growth in firms that want to lead, not follow.We go beyond buzzwords to explore how strategic marketing empowers executive leadership, transforms go-to-market motion, and positions businesses to win in increasingly complex, regulated, and trust-sensitive markets.
Podcast Insights
Content Themes
The podcast focuses on strategic marketing, financial leadership, and community impact, with episodes featuring topics such as marketing for sustainable growth, the evolving role of CFOs in business strategy, and how financial literacy can elevate underserved communities. For example, episodes delve into transforming financial operations and building generational wealth through community initiatives.
Where executives discuss strategic marketing to spark growth and profitability
The boardroom to happy hour conversation where professional services leaders share the bold moves, real lessons, and marketing truths behind scaling smart in a legacy-driven industry. Hosted by the founder of Heat Strategic Agency, each episode uncovers how strategy – not just sales – drives sustainable growth in firms that want to lead, not follow.
We go beyond buzzwords to explore how strategic marketing empowers executive leadership, transforms go-to-market motion, and positions businesses to win in increasingly complex, regulated, and trust-sensitive markets.
Dr. Kristin Baier is the Chief Medical Officer at Vineyard and a board-certified expert in both Obesity and Family Medicine. With over 20 years in healthcare, Kristin has built a reputation at the intersection of medicine, tech, and strategy—leading clinical teams and scaling solutions at some of the most recognized names in healthtech, including Calibrate, Teladoc, and now Vineyard.
She’s pioneered the integration of GLP-1s and metabolic health programming, led clinical transitions from DTC to B2B, and trained hundreds of providers on evidence-based anti-obesity treatment. On top of that, she’s currently pursuing an MBA in Healthcare Administration, showing her continued commitment to leading from both the clinic and the boardroom.
In this conversation, we dive into the evolution of obesity medicine, what it takes to scale clinical innovation, and the real story behind building sustainable models for patient outcomes at scale.
Where executives discuss strategic marketing to spark growth and profitability
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