Signal & Noise
Signal & Noise
Podcast Description
Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of marketing and technology. You’ll hear real talk from thought leaders across industries about the media, technology, and data strategies having the biggest impact on our jobs… and lives.
Podcast Insights
Content Themes
Focuses on the intersection of marketing, technology, and data strategies with episodes covering critical issues such as digital ad fraud, AI integration in marketing, and the evolving landscape for publishers. Examples include in-depth discussions on ad fraud with Dr. Augustine Fou and the implications of agentic AI for SaaS with Ben Wilde, highlighting both challenges and opportunities within the industry.
Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of data, tech, and AI. You’ll hear real talk from thought leaders across industries about the latest trends having the biggest impact on our jobs… and lives. Signal & Noise means no BS – only straight talk and first-hand insights from leading operators, creators, and founders.
For the past two years, the AI conversation has centered on one question:
Which model is best?
But what if we’ve been focused on the wrong competitive advantage?
In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Eddie Drake, Industry Principal, Marketing, Advertising & Experience at Snowflake, to explore why the future of enterprise AI won’t be determined by the smartest foundation models—but by the quality of an organization’s proprietary data, governance, and enterprise context.
As AI becomes embedded across every business function, companies are beginning to confront much bigger questions than prompt engineering or model selection.
Who owns the intelligence created by AI?
How do organizations protect decades of institutional knowledge from inadvertently training competitors’ systems?
What happens when the context that makes your business unique becomes your most valuable intellectual property?
Drawing on his recent research into AI governance, Eddie explains why enterprises need to rethink how they manage proprietary data, evaluate AI vendors, and architect their technology stacks for an agentic future.
The conversation explores the emergence of the Marketing Context Layer, why governance should be viewed as a competitive advantage rather than a compliance exercise, and how organizations can move faster with AI while maintaining trust, transparency, and control.
Rio and Brett also dive into the rapid evolution of the modern Data Cloud, the changing role of Customer Data Platforms, modular enterprise architectures, AI agents, token economics, and why many of today’s assumptions about enterprise software may soon be rewritten.
Whether you’re a CMO, CIO, Chief Data Officer, technology leader, or anyone trying to understand where enterprise AI is heading next, this episode offers a thoughtful framework for navigating one of the biggest technology shifts in decades.
Topics include:
• Why proprietary enterprise data—not foundation models—is becoming the real AI advantage
• The hidden intellectual property risks of generative AI
• Why AI governance is about strategy, not just compliance
• The rise of the Marketing Context Layer
• How brands should protect competitive intelligence in the AI era
• Why Data Clouds are becoming the operating system for enterprise AI
• The future of Customer Data Platforms and composable architectures
• AI agents, enterprise context, and the next generation of marketing technology
• Token economics, open-source models, and the future of enterprise AI infrastructure
• Why trust may become the single biggest differentiator in enterprise AI
If you enjoyed this conversation, subscribe to Signal & Noise for in-depth discussions with the leaders shaping the future of AI, marketing, advertising, and enterprise technology.
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