Signal & Noise
Signal & Noise
Podcast Description
Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of marketing and technology. You’ll hear real talk from thought leaders across industries about the media, technology, and data strategies having the biggest impact on our jobs… and lives.
Podcast Insights
Content Themes
Focuses on the intersection of marketing, technology, and data strategies with episodes covering critical issues such as digital ad fraud, AI integration in marketing, and the evolving landscape for publishers. Examples include in-depth discussions on ad fraud with Dr. Augustine Fou and the implications of agentic AI for SaaS with Ben Wilde, highlighting both challenges and opportunities within the industry.
Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of marketing and technology. You’ll hear real talk from thought leaders across industries about the media, technology, and data strategies having the biggest impact on our jobs… and lives.
In Episode 3, Brett and Rio take aim at a problem that quietly siphons billions of dollars and erodes trust every single day: digital ad fraud.
The question is neither theoretical nor hyperbole: for many brands, it genuinely feels like the bad guys are winning. Bot farms masquerade as premium publishers, MFA sites inflate metrics, and even “safe” channels like CTV are showing cracks with pervasive illicit activity.
No one agrees on exactly how much ad fraud is out there – but everyone agrees there is a lot. Most estimates say it amounts to multiple billions of dollars annually, a staggering total.With the stakes so high, this is an important topic.
That’s why we invited Dr. Augustine Fou, one of the industry’s most relentless fraud hunters, to cut through the noise. Over the next hour we’ll confront the uncomfortable truths, expose the latest tactics, and—crucially—outline concrete steps you can take before your next media plan goes live. Let’s roll up our sleeves and see who’s really winning.
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