Just Make It Pretty
Just Make It Pretty
Podcast Description
The slightly unhinged marketing podcast for homebuilders and beyond!
It’s bold. It’s unfiltered. And if you’re in marketing, sales, or leadership in the homebuilding industry (or beyond), this podcast will shake things up in the best way.
💡 This podcast is for the ones who know that marketing is more than “just making it pretty.” It’s for the strategic thinkers, the problem-solvers, the ones who are tired of surface-level conversations and are ready for real talk about what actually works.
Podcast Insights
Content Themes
The podcast covers a range of topics focusing on innovative marketing strategies, leadership in homebuilding, and the intersection of technology and authenticity in marketing. Notable episodes include discussions on leadership with empathy, embracing new technologies like AI, and the critical role of branding within effective marketing strategies.
The slightly unhinged marketing podcast for homebuilders and beyond!
It’s bold. It’s unfiltered. And if you’re in marketing, sales, OSC, or leadership in the homebuilding industry (or beyond), this podcast will shake things up in the best way.
💡 This podcast is for the ones who know that marketing is more than “just making it pretty.” It’s for the strategic thinkers, the problem-solvers, the ones who are tired of surface-level conversations and are ready for real talk about what actually works. If you’re a home builder, or around home building marketing, you’re going to love this podcast!
When every builder says they offer “quality, service, andvalue,” how do you actually stand out?
In this episode of Just Make It Pretty, Sarah sits down with Mick Fabar, founder of Green Homes, to talk about what real differentiation looks like in an industry that’s been saying the same things for decades.
Mick shares how Green Homes is changing the conversationaround sustainability by making energy-efficient building simpler, more accessible, and more profitable for builders. From debunking the myth that green building is expensive or complicated to exploring why buyers are craving something genuinely different, this conversation challenges long-heldassumptions in homebuilding.
If you’re a builder, marketer, or industry leader who’s tired of blending in, this episode offers a practical mindset shift and a clearer path forward, one that proves homes can look good and do good.
In this episode, we cover:
- Why most builders struggle todifferentiate and what’s driving industry sameness
- The disconnect between what buyerssay they want and what builders deliver
- How Green Homes simplifiessustainability for builders and buyers
- Why energy efficiency doesn’t haveto mean higher costs or added complexity
- Where U.S. builders are missingmajor opportunities compared to global markets
- How marketing plays a criticalrole in helping buyers understand real value
- Leadership lessons from scaling aninnovative model in a traditional industry
Connect with Mick:
LinkedIn: https://www.linkedin.com/in/mickfabar/
Green Homes: https://ghbuildersusa.com/
Disclaimer
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