Just Make It Pretty
Just Make It Pretty
Podcast Description
The slightly unhinged marketing podcast for homebuilders and beyond!
It’s bold. It’s unfiltered. And if you’re in marketing, sales, or leadership in the homebuilding industry (or beyond), this podcast will shake things up in the best way.
💡 This podcast is for the ones who know that marketing is more than “just making it pretty.” It’s for the strategic thinkers, the problem-solvers, the ones who are tired of surface-level conversations and are ready for real talk about what actually works.
Podcast Insights
Content Themes
The podcast covers a range of topics focusing on innovative marketing strategies, leadership in homebuilding, and the intersection of technology and authenticity in marketing. Notable episodes include discussions on leadership with empathy, embracing new technologies like AI, and the critical role of branding within effective marketing strategies.
The slightly unhinged marketing podcast for homebuilders and beyond!
It’s bold. It’s unfiltered. And if you’re in marketing, sales, or leadership in the homebuilding industry (or beyond), this podcast will shake things up in the best way.
💡 This podcast is for the ones who know that marketing is more than “just making it pretty.” It’s for the strategic thinkers, the problem-solvers, the ones who are tired of surface-level conversations and are ready for real talk about what actually works.
Builders love beautiful renderings and polished virtualtours, but today’s buyers expect more than a pretty picture. They expect accuracy. They expect transparency. They expect confidence.
In this episode, Sarah talks with Conor Sedam, Director of Customer and Partner Marketing at Higharc, about the real gap between visuals and data in homebuilding. Most builders don’t realize how quickly static assets become outdated and how that disconnect can quietly erode trust, slow sales, and create friction along the buyer journey.
We cover:
• Why disconnected visuals lead to disappointed buyers
• How real-time pricing, options, and inventory data change the sales experience
• Ways connected data empowers sales teams to focus on relationships
• How visualization tools should evolve in the next 2 to 3 years
• The first step builders can take if they feel behind on digital innovation
Whether you are a builder, marketer, OSC, or industry leader, this episode unpacks the future of digital home sales and what buyers actually expect in 2025 and beyond.
Connect with Conor:
LinkedIn: https://www.linkedin.com/in/conor-sedam-053ba02/
Instagram: @conorseven
Disclaimer
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