Digital Superchats – The Podcast
Digital Superchats - The Podcast
Podcast Description
A podcast about all things digital marketing. Listeners will be able to enjoy a series of industry speakers sharing the latest trends, strategies and best practice case studies on SEO, Paid Media, Digital PR, AI Tech, Content Marketing, Analytics & Insight, UX and Strategy.
Content includes a mix of stand-alone talks from previous Digital Superchat e-Events, guest interviews, industry Q&As and content from our offline series.
Produced by John McCambley & Marketing Masterclass Series
https://www.marketing-masterclass-series.com/
🎙️Also on YouTube @marketingmasterclassseries6396
Podcast Insights
Content Themes
The show delves into critical topics within digital marketing including SEO, Paid Media, Digital PR, AI technologies, Content Marketing, and User Experience, with episodes showcasing case studies like Navigating Beyond Search and Social and expert interviews discussing Digital PR & AI strategies.

A podcast about all things digital marketing. Listeners will be able to enjoy a series of industry speakers sharing the latest trends, strategies and best practice case studies on SEO, Paid Media, Digital PR, AI Tech, Content Marketing, Analytics & Insight, UX and Strategy.
Content includes a mix of stand-alone talks from previous Digital Superchat e-Events, guest interviews, industry Q&As and content from our offline series.
Produced by John McCambley & Marketing Masterclass Series
https://www.marketing-masterclass-series.com/
🎙️Also on YouTube @marketingmasterclassseries6396
In our latest podcast episode, we catch-up with Deviation’s Co-founder, Ashley Liddell, and discover his career journey from refuse collector to digital leader, his dream client, the industry’s biggest opportunity in 2026, and his love for The Verve’s Urban Hymns.
Timestamps
(0:00) – Welcome
(00:40) – How did you enter a career in digital?
(05:48) – How do you switch-off?
(07:38) – What is your favourite book/podcast?
(15:37) – Who's been your biggest influence/inspiration?
(18:40) – Fun Fact?
(21:31) – Your dream client in 2026?
(24:40) – Favourite music album of all time?
(27:38) – Biggest opportunity for digital marketers in 2026?
(29:23) – What makes a standout agency?
(33:08) – What do you like and dislike about AI?(
40:03_ – Closing
About Ashley Liddell:
Ashley Liddell is a search and organic marketing specialist with a passion for how people actually discover brands today. With a background in SEO, Ashley has spent his career thinking beyond traditional rankings, focusing instead on discoverability across platforms like Google, TikTok, YouTube, Reddit, and AI-powered search.
Ashley is now a Co-Founder at Deviation | The Search Everywhere® Agency, where he helps brands connect the dots between search, content, and social discovery, through a multi-channel mindset.
📽️NEXT EVENT: DIGITAL SUPERCHATS#18 – PAID MEDIA STRATEGY & PERFORMANCE
https://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/

Disclaimer
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