Digital Superchats – The Podcast
Digital Superchats - The Podcast
Podcast Description
A podcast about all things digital marketing. Listeners will be able to enjoy a series of industry speakers sharing the latest trends, strategies and best practice case studies on SEO, Paid Media, Digital PR, AI Tech, Content Marketing, Analytics & Insight, UX and Strategy.
Content includes a mix of stand-alone talks from previous Digital Superchat e-Events, guest interviews, industry Q&As and content from our offline series.
Produced by John McCambley & Marketing Masterclass Series
https://www.marketing-masterclass-series.com/
🎙️Also on YouTube @marketingmasterclassseries6396
Podcast Insights
Content Themes
The show delves into critical topics within digital marketing including SEO, Paid Media, Digital PR, AI technologies, Content Marketing, and User Experience, with episodes showcasing case studies like Navigating Beyond Search and Social and expert interviews discussing Digital PR & AI strategies.

A podcast about all things digital marketing. Listeners will be able to enjoy a series of industry speakers sharing the latest trends, strategies and best practice case studies on SEO, Paid Media, Digital PR, AI Tech, Content Marketing, Analytics & Insight, UX and Strategy.
Content includes a mix of stand-alone talks from previous Digital Superchat e-Events, guest interviews, industry Q&As and content from our offline series.
Produced by John McCambley & Marketing Masterclass Series
https://www.marketing-masterclass-series.com/
🎙️Also on YouTube @marketingmasterclassseries6396
In our latest podcast episode, we catch-up with Bind’s Joint MD & Co-founder, Oli Hopkinson, and discover his career journey into digital marketing, the biggest AI challenge facing the industry, and his love for the Prodigy & Sopranos.
Timestamps/Chapters
(0:00) – Welcome
(01:00) – How did you enter a career in digital?
(05:35) – How do you switch-off?
(10:12) – What is your favourite TV show in 2025?
(12:14) – Becoming an author
(15:34) – What's your favourite album of all time?
(18:10) – What's your dream client for 2026?
(20:53) – Biggest opportunity for digital marketers in 2026?
(22:50) – What excites and scares you MOST about AI?
(29:05) – Who has inspired you the most?
(32:50) – Closing
About Oli Hopkinson:Oli founded media agency Bind with his two brothers, Max & Will. He brings the agency side experience to the partnership having been a director in both a big network and a mid-sized independent.Oliver is also the entrepreneurial brother, starting his first business straight out of university, which he grew and sold 5 years later. He’s also a father, a husband, a charity fundraiser, a mental health advocate, an ultra-runner, and an author.
📽️NEXT EVENT: DIGITAL SUPERCHATS#18 – PAID MEDIA STRATEGY & PERFORMANCE
https://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/
👉Buy Oli's Book ”Thoughts of a Wild Pig”:
https://www.amazon.co.uk/Thoughts-Wild-Pig-Oli-Hop/dp/1036929191

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