CounterMeasure – The Profitable Estimator Podcast
CounterMeasure – The Profitable Estimator Podcast
Podcast Description
> Profit-first strategies for Australian tradies, builders, and estimators.
Hosted by Joey “The Profitable Estimator” Hidalgo, every Thursday we unpack real job-site stories, tech trends, and money-saving tactics with industry heavy hitters like Kate Raymond (CEO, Master Electricians Australia).
⚙️ Expect
• Play-by-play cost-estimating case studies
• Remote-team hacks (TMC HIRE)
• Tool & tech reviews that actually pay for themselves
🎯 Built for sparkies, chippies, tilers, site managers & anyone who prices work for a living.
Subscribe, grab the “Do You Need a Remote Estimator?” quiz, and start measuring what matters.
Podcast Insights
Content Themes
The podcast focuses on profit-first strategies specifically for Australian tradies, builders, and estimators, with episodes featuring cost-estimating case studies, reviews of tools and technologies that provide ROI, and insights on remote-team efficiency. For example, Kate Raymond discusses the challenges of gender bias and the need for skilled migration in the construction industry.
Built in Transit with Joey Hidalgo is a construction podcast about the people, pressure, and decisions moving the industry forward.
Formerly CounterMeasure: The Profitable Estimator Podcast, the show has evolved beyond estimating into real conversations with the people building construction: builders, subcontractors, estimators, quantity surveyors, project managers, engineers, consultants, candidates, business owners, technology partners, and industry operators.
- Some episodes are recorded in the car.
- Some are captured between meetings, site visits, project conversations, and industry events.
- Some feature guests.
Some are anonymous conversations with people inside the industry who want to tell the truth without putting their name on it.
Hosted by Joey Hidalgo, Founder of The Measuring Company, Built in Transit explores commercial pressure, workforce challenges, hiring, capability, project risk, technology, leadership, cash flow, delivery problems, and what it really takes to keep projects and companies moving.
- Real people.
- Real pressure.
- Real lessons.
- Recorded in motion.
What does the future of construction look like with AI, automation, and intelligent systems?
In this episode of The Profitable Estimator Podcast, Joey sits down with Shane Hodgkins — Co-Founder & CEO of Matrak Industries — to dive deep into the future of construction technology, estimating, supply chains, automation, and agentic AI.
Shane shares the incredible journey behind building Matrak Industries, how the company evolved from solving real jobsite frustrations into a global construction tech platform, and why the next decade will completely reshape how the construction industry operates.
This conversation covers:
✅ AI in estimating and takeoffs
✅ The future of construction jobs
✅ Agentic AI systems
✅ Construction supply chain automation
✅ Startup lessons and founder mindset
✅ Why human expertise still matters
✅ How Matrak Industries is transforming construction workflows globally
One of the biggest insights from this episode:
“AI won’t replace great estimators. But estimators who embrace AI will outperform those who don’t.”
If you’re in construction, estimating, tech, or business leadership — this episode is packed with valuable insights about where the industry is heading.
👇 COMMENT BELOW:
How do you think AI will impact construction over the next 5 years?
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🔗 Connect with Matrak Industries:
https://matrak.com/
linkedin.com/company/matrak-industries?originalSubdomain=au
🎙️ Hosted by:
The Profitable Estimator Podcast
/ themeasuringcompany
Disclaimer
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