Inside the Stack
Inside the Stack
Podcast Description
An AdExchanger podcast featuring interviews with leaders in ad tech.
Podcast Insights
Content Themes
The podcast emphasizes ad tech innovation and retail media strategies, with episodes exploring topics like holiday retail preparation, the influence of AI on media, and the evolving role of creative execution, for example, discussing the strategic planning insights from TripleLift's Retail Media Guide.
An AdExchanger podcast featuring interviews with leaders in ad tech.
On this episode of Inside the Stack, AdExchanger’s Lynne d Johnson sits down with Yieldmo founder and CEO Mike Yavonditte to talk about why programmatic isn’t broken—it just needs new plumbing. From radical transparency to the comeback of contextual targeting, Yavonditte outlines why creative still matters, how buyers can regain control, and what it takes to move beyond the “race to the bottom.” His three words for the future of programmatic? Contextual. Safe. Performant.
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