Inside the Stack
Inside the Stack
Podcast Description
An AdExchanger podcast featuring interviews with leaders in ad tech.
Podcast Insights
Content Themes
The podcast emphasizes ad tech innovation and retail media strategies, with episodes exploring topics like holiday retail preparation, the influence of AI on media, and the evolving role of creative execution, for example, discussing the strategic planning insights from TripleLift's Retail Media Guide.
An AdExchanger podcast featuring interviews with leaders in ad tech.
In this episode of AdExchanger’s Inside the Stack podcast, Tatari CEO Philip Inghelbrecht sits down with AdExchanger’s Lynne d Johnson to discuss the future of convergent TV advertising. Learn how Tatari doubled revenue with the same team size using AI, why the 60% linear/40% streaming budget split doesn’t match viewership patterns, and how direct publisher deals can eliminate the 106% programmatic tax. Discover why convergent TV campaigns deliver 13% efficiency gains and what publishers should focus on to better monetize their inventory in the streaming era.
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