In this episode of The Eardley Bird Business Podcast, Oli sits down with Jordan Vickery — Co-founder of Vinyl, Director at Journey, and one of the best-known voices in the accounting-tech space.

From launching an AI meeting assistant purpose-built for accountants to scaling to 1,000+ users in under a year, Jordan shares how Vinyl is reshaping the way firms work. He talks about the power of community-driven growth, the magic of in-person events, and why AI isn’t killing the human touch — it’s enabling it.

With deep insight into SaaS, marketing, and scaling in niche verticals, this one’s essential listening for anyone building (or marketing) a tech product.

🌟 What You’ll Learn in This Episode

How Jordan built Vinyl from idea to 1,000+ users in less than 12 months

Why community-first growth still works in 2025

The power of non-traditional go-to-market strategies (like rooftop parties 😎)

Jordan’s marketing strategy for building in public

How to use webinars, integration partners, and offline events to grow trust

His advice for founders launching a SaaS in a crowded market

🎯 Key Takeaways

1️⃣ AI won't replace humans — it helps them connect better.

2️⃣ Knowing your ideal customer is the key to smart growth.

3️⃣ Trust is built in the DMs, at the bar, and in your personal brand.

4️⃣ Start with customer research — always.

📖 Timestamps

0:00 Podcast Introduction

0:15 Who is Jordan Vickery?

1:07 What is Vinyl and how it works for accountants

2:23 Real-world examples of how Vinyl saves hours of admin

3:44 How the idea for Vinyl was born

4:51 Launching Vinyl and hitting 1,000+ users

6:40 The role of community in Vinyl’s early growth

7:40 How Jordan and Trent used personal brand to fuel traction

10:03 The Vegas Penthouse Party growth strategy

11:57 Why offline events still drive serious impact

13:12 How to measure success when it’s not about direct ROI

14:33 Why webinars are STILL one of the best growth tools

15:42 What Jordan’s prioritising in marketing now

16:44 The future of Vinyl and where it’s headed

18:45 Jordan’s advice for early-stage SaaS founders

20:15 Why understanding category demand matters

22:34 How the sales process differs across SaaS categories

24:33 Digital vs. non-digital marketing — Jordan’s take

26:45 What growth looks like for Vinyl in 2026

28:24 Connect with Jordan Vickery

📌 Resources & Links

Connect with Jordan Vickery: https://www.linkedin.com/in/jordanvickery28/

Learn more about Vinyl: https://www.usevinyl.com/

Journey Agency: https://www.letsjourney.io/

Show Credits 🌟:

Host & Speaker: Oliver Eardley | https://www.linkedin.com/in/oliver-eardley/

Director: David Gavin | https://www.linkedin.com/in/davidgavinmarketing/

Producer: Owen-James Young | https://www.linkedin.com/in/ojyoung99/

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