HealthBizTalk
HealthBizTalk
Podcast Description
Your Go-To Source For The Latest Insights And Trends In The Healthcare Business World. We Delve Into The Heart Of The Industry, Bringing You The Most Relevant News, Views, And Expert Advice!
Podcast Insights
Content Themes
The podcast focuses on key themes in the healthcare business sector, including health IT, artificial intelligence, healthcare policy, and digital transformation. Episodes feature discussions on vital topics like the economics of healthcare innovation, AI in healthcare data privacy, interoperability standards, and the impact of technology on patient care, with notable examples including in-depth interviews with thought leaders like Susan Clark and Julia Komissarchik.
Your Go-To Source For The Latest Insights And Trends In The Healthcare Business World. We Delve Into The Heart Of The Industry, Bringing You The Most Relevant News, Views, And Expert Advice!
In this engaging conversation On Health Biz Talk, host Tony Trenkle, former CMS CIO and health IT industry leader, sits down with Larry Kaiser, CMO of Optimum Healthcare IT, to explore how healthcare marketing has evolved from print media to LinkedIn-driven advocacy and podcast storytelling. Larry emphasises that relationships — not cold outreach — drive partnerships and client growth, and warns that replacing human creativity with AI automation is a strategic mistake no marketer can afford.
Disclaimer
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