Let's Make a Scene
Let's Make a Scene
Podcast Description
Let’s Make a Scene is C2’s new podcast created to stir up the conversation around experience design, experiential marketing and business gatherings. It’s for people who believe in the power of experiential marketing and want to do it with more intention.
Each 10-minute episode is a fast-paced, unscripted conversation with a bold voice shaping the future in this category. It’s informal, a little messy, a little disruptive, and designed to feel more like a coffee break than a panel.
Podcast Insights
Content Themes
The podcast focuses on experience design, experiential marketing, and the dynamics of business gatherings. Episodes delve into topics such as the importance of meaningful connections in the workplace, the role of generative experiences in contemporary marketing strategies, and the influence of culture on event design, exemplified by discussions on C2’s GenXP playbook and its implications for the industry.
Let’s Make a Scene is C2’s new podcast created to stir up the conversation around experience design, experiential marketing and business gatherings. It’s for people who believe in the power of experiential marketing and want to do it with more intention.
Each 10-minute episode is a fast-paced, unscripted conversation with a bold voice shaping the future in this category. It’s informal, a little messy, a little disruptive, and designed to feel more like a coffee break than a panel.
🎙️ In this episode of Let’s Make a Scene, Anick Beaulieu sits down with Xanthe Wells, VP, Global Creative at Pinterest, to explore how inspiration, insight, and bold creative decisions can turn a platform into a living, breathing brand experience.
Together, they dive into how Pinterest thinks about:
- Designing experiences that feel personal at scale
- How Pinterest’s users actively shape culture on and beyond the platform
- The power of the platform’s massive reach and volume
- How discovering ideas on Pinterest can spark deeper engagement back on the platform
Xanthe also breaks down Pinterest’s Manifestation activation at Coachella. A vivid example of how an idea born on the platform can become an IRL experience, then loop back to fuel even more discovery and participation online. From transforming a beloved platform into an experiential playground to crafting moments that audiences not only watch but also feel, this episode demonstrates that impactful experiential work isn’t just about being seen. It’s about being remembered.
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Pourquoi les marques investissent-elles dans les événements expérientiels?
🎙️ Dans cet épisode de Let’s Make a Scene, Anick Beaulieu s’entretient avec Xanthe Wells, VP, Global Creative chez Pinterest, pour explorer comment l’inspiration, les insights et des choix créatifs audacieux peuvent transformer une plateforme en véritable expérience de marque.
Ensemble, ils discutent notamment de :
- La conception d’expériences qui restent personnelles, même à grande échelle
- La façon dont les utilisateurs de Pinterest contribuent à façonner la culture, sur la plateforme et au-delà
- La force de Pinterest grâce à son volume et à l’ampleur de sa communauté
- Comment la découverte d’idées sur la plateforme peut générer un engagement encore plus fort sur Pinterest
Xanthe revient aussi sur l’activation Manifestation à Coachella, un exemple concret d’une idée née sur Pinterest qui se matérialise en expérience réelle, puis nourrit à nouveau la découverte et la participation sur la plateforme. De la transformation d’une plateforme adorée en terrain de jeu expérientiel à la création de moments que le public ne fait pas que voir mais ressent, cet épisode montre que le succès ne consiste pas seulement à être visible, mais à laisser une empreinte durable.
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