The 10 Percent
The 10 Percent
Podcast Description
We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority.
Podcast Insights
Content Themes
The podcast focuses on themes of entrepreneurship, innovation, and market viability, with episodes diving into specific startup case studies like Tilect, which leverages AI to enhance pricing strategies, and eDynamics, which aims to reduce workplace injuries through health tech solutions. Other topics include operational challenges, scaling strategies, and technological advancements in sectors like AI, SaaS, and B2B enterprise.
We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority.
In this episode, I sit down with João Machado, founder and CEO of Savearth, a climate tech startup using AI-powered smart devices to reduce water waste in hotels – a $7 billion dollar problem – while raising awareness among guests and driving profits.
But this is just the beginning. João shares his vision to turn Savearth into a climate-focused unicorn, expanding beyond hospitality into smart homes, gyms, student housing, and more.
We talk about using behavioral intelligence to drive sustainability at scale, the challenge of entering a conservative industry with hardware, and how Savearth plans to monetize its impact data in the future.
If you’re curious about the intersection of deep tech, sustainability, and ambition—this one’s for you.
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