The 10 Percent
The 10 Percent
Podcast Description
We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority.
Podcast Insights
Content Themes
The podcast focuses on themes of entrepreneurship, innovation, and market viability, with episodes diving into specific startup case studies like Tilect, which leverages AI to enhance pricing strategies, and eDynamics, which aims to reduce workplace injuries through health tech solutions. Other topics include operational challenges, scaling strategies, and technological advancements in sectors like AI, SaaS, and B2B enterprise.
We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority.
In this episode of The 10 Percent, João Afonso sits down with João Guimarães, co-founder and CEO of Intuitivo, the edtech startup from Portugal that took home the top prize at the Web Summit 2024 Pitch competition.
Intuitivo is transforming the way teachers create and evaluate assessments, using automation to save time and improve learning outcomes. João shares his founder journey — from the early prototypes and fundraising challenges to navigating the complex world of education systems.
We talk about scaling in a mission-driven industry, building trust with educators, and staying focused on impact while growing fast.
A conversation about resilience, purpose, and reimagining how the world learns.
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