Mail Unleashed with Rory Sutherland
Mail Unleashed with Rory Sutherland
Podcast Description
Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail.
Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.
Podcast Insights
Content Themes
The podcast focuses on themes of creative marketing strategies, multi-channeling, and brand storytelling through direct mail. Episodes explore topics such as enhancing brand engagement through tactile marketing (as discussed in Ep 6 with Jack Gallon), the myth of print decline in a digital age (Ep 5 with Seema Kumari), and the emotional impact of direct mail in sports marketing (Ep 4 with Ellie Norman).
Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail.
Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.
How can you build trust with your customers without physical stores or a tangible product?
In this episode of Mail Unleashed, Sayed Hajamaideen, Head of Brand & Marketing at SMARTY Mobile, sits down with our seasoned host Rory Sutherland to discuss how mail can inject life into digital brands.
Together, they explore:
- Sayed’s career journey from O2 to SMARTY Mobile
- How physical mail can be used to pique curiosity and deepen customer relationships
- Why marketers need to choose the right mediums to achieve results
- Why a combination of physical and digital media is so effective
Listen in to find out how he uses mail to increase trust and turn promises into guarantees in our latest Mail Unleashed episode.
00:00 Intro
0:41 Welcome to Sayed
01:06 Sayed’s marketing journey from O2 to SMARTY Mobile
02:26 How Sayed uses physical mail to market an intangible product and build trust?
04:17 Direct mail piques curiosity: why marketers should use the right medium for the right purpose
06:53 How Sayed integrates mail with radio and TV marketing
07:53 Sayed’s top 3 tips for direct mail marketing
09:48 WARC’s research into long verses short-term efficacy of communication channels
11:24 Why a combination of marketing media is the most effective
12:11 Outro
Sayed is a Senior Marketing Leader with years of experience in leading brands to fame and commercial success. He has worked for many of the UK’s biggest mobile brands including O2, Tesco Mobile and SMARTY Mobile.
His passion lies in the art and science of how advertising can create and shift behaviours.
Follow Sayed.
LinkedIn – https://www.linkedin.com/in/sayed-hajamaideen-25403885/
Follow Rory.
LinkedIn – https://www.linkedin.com/in/rorysutherland/
X – https://x.com/rorysutherland
Watch the full episode.
Website – https://www.marketreach.co.uk/mail-unleashed/sayed-hajamaideen-smarty-mobile
YouTube – https://youtu.be/hz-EEeQdY3k
Want to see how mail gets real results? Follow us for fresh marketing inspiration and real-life examples of mail in action. ⬇️
LinkedIn – https://www.linkedin.com/company/marketreach-from-royal-mail/
X – https://x.com/MarketreachUK
Facebook – https://www.facebook.com/p/Marketreach-100057126832884/
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.