Mail Unleashed with Rory Sutherland
Mail Unleashed with Rory Sutherland
Podcast Description
Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail.
Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.
Podcast Insights
Content Themes
The podcast focuses on themes of creative marketing strategies, multi-channeling, and brand storytelling through direct mail. Episodes explore topics such as enhancing brand engagement through tactile marketing (as discussed in Ep 6 with Jack Gallon), the myth of print decline in a digital age (Ep 5 with Seema Kumari), and the emotional impact of direct mail in sports marketing (Ep 4 with Ellie Norman).
Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail.
Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.
Looking for some creative marketing tips for your next campaign?
Unlock mail’s creative potential in our Mail Unleashed episode with Jack Gallon, Executive Creative Director at The Gate.
Alongside Rory Sutherland their conversation ignites around the creative freedom mail offers and how it gives you the unique chance to touch every sense.
During the episode, Jack and Rory share:
- Why great ideas needn’t break the bank when it comes to mail
- How mail can complement other media and tell a fuller story
- Real-life success stories with mail marketing from IKEA, P&O Cruises and O2
- Why mail creativity is almost limitless
Listen in on the conversation and wander through the meadows of imagination to discover what great mail ideas look like.
00:00 Intro
1:50 Why direct mail marketing is a stage for creative ideas
03:15 Physical creative mail can enhance digital
04:05 Why the silo effect can impact brand storytelling
5:11 Jack’s examples of creative direct mail – P&O Cruises and O2
07:48 Rory & Boots UK – The impact of personalisation in marketing
09:33 Why appealing to the five senses matters
11:17 Outro
Jack Gallon is an award-winning Executive Creative Director with years of experience shaping standout campaigns for some of the world’s most recognised brands.
Currently ECD at The Gate London, Jack brings a rare blend of conceptual brilliance and strategic sharpness to integrated brand, CX and social work.
He has helped brands like Virgin Red, O2, Shell, Royal Mail, SMARTY Mobile, The AA, Akzonobel and Peugeot achieve their creative goals.
Follow Jack.
LinkedIn – https://www.linkedin.com/in/jack-gallon-81b57922/
Follow Rory.
LinkedIn – https://www.linkedin.com/in/rorysutherland/
X – https://x.com/rorysutherland
Watch the full episode.
Website – https://www.marketreach.co.uk/mail-unleashed/jack-gallon-mbastack
YouTube – https://youtu.be/JvJy9gG6kKY
Looking for innovative marketing ideas to spark your creativity. Follow us to get those creative juices flowing. ⬇️
LinkedIn – https://www.linkedin.com/company/marketreach-from-royal-mail/
X – https://x.com/MarketreachUK
Facebook – https://www.facebook.com/p/Marketreach-100057126832884/
Disclaimer
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