The Hidden Hustle Podcast
The Hidden Hustle Podcast
Podcast Description
The Hidden Hustle Podcast - a business podcast focused on learning from some of the best business owners across a wide range of industries.
Hosted by two brother Alan & Sean Holmes with a shared dream to own our own business one day. But before that day comes, we’re on a mission — to learn, to grow, to build a network and to shine a light on the kinds of business owners we admire most: the ones you don’t always hear about. We hope you enjoy these weekly episodes and learn something new about these incredible businesses and the people behind them.
Happy learning,
Alan & Sean Holmes
Podcast Insights
Content Themes
The podcast explores themes of entrepreneurship, innovation, and the journeys of lesser-known business owners. Episodes spotlight specific stories like that of Paul McCarthy, founder of Snapfix, who addresses complex issues faced by property managers through user-friendly technology. Other focus areas include business growth strategies and personal motivations behind successful ventures.

The Hidden Hustle Podcast – a business podcast focused on learning from some of the best business owners across a wide range of industries.
Hosted by two brother Alan & Sean Holmes with a shared dream to own our own business one day. But before that day comes, we’re on a mission — to learn, to grow, to build a network and to shine a light on the kinds of business owners we admire most: the ones you don’t always hear about. We hope you enjoy these weekly episodes and learn something new about these incredible businesses and the people behind them.
Happy learning,
Alan & Sean Holmes
He went bust, lost everything, and started again from zero. Now he's built a €40 million ARR SaaS company with ambitions to hit €150 million in the next few years — and he's only getting started.
In this episode, we sit down with Tommy Kearns, founder of Xtremepush, to hear the remarkable story of building one of Ireland's most ambitious SaaS companies from a Dublin startup in 2014 to a 170+ person international business operating across Dublin, New York, São Paulo and Australia.
Tommy takes us through every twist in the journey: losing everything in property during the boom, rebuilding from scratch, burning a million dollars on a failed first attempt at the US market, and then going back again and this time making it work in a massive way.
We discuss:
What Xtremepush actually does and how it helps businesses like FanDuel, BetMGM, Fanatics, Bank of Ireland, Barclays, An Post, Laya and Three engage with their customers.
Tommy's early career in telecoms, the massive Digicel deal that took him to the Caribbean, and the painful lesson about staying in your lane.
How building apps for corporates through iMobile led to the idea behind Xtremepush and why Bank of Ireland became one of their first highly regulated customers in 2015 and is still a customer 11 years later.
The evolution from a push notification tool to a full customer engagement platform and whether that was always the plan or if the vision evolved along the way.
How Xtremepush achieved 100%+ revenue growth for two consecutive years and the ”spray and pray” approach Tommy used to test markets before going all in.
The acquisition strategy that transformed the business: Emailcenter (email), Alchemetrics (customer data), Thunderbite (gamification) and Scrimmage (loyalty) and what Tommy has learned about what to look for in acquisitions, how to merge teams successfully, and when to build your own M&A capability.
Raising €27.8m from Grafton Capital and entering what Tommy calls ”hyper-growth mode.”
Burning a million dollars expanding into the US, the lessons learned, and how going back a second time paid off massively with the US now one of their most important markets.
Building and leading a team of 170+ people across Dublin, New York, São Paulo and Australia and the challenges of scaling culture and leadership across regions.
The launch of InfinityAI and XpertOS – Tommy's vision for where AI and agentic technology is taking CRM and customer engagement next.
Rewarding long-term employees with caps like sport 1 year, 5 year and 10 year milestones.
Tommy's brilliant answer on what jobs he'd recommend for kids in the AI era.
We’re delighted to announce that Sons Hair Loss is officially partnering with The Hidden Hustle Podcast! 🤝
This is a partnership we’re particularly excited about because it’s a product we genuinely believe in.
Alan has been using Sons products for the past 9 months and has noticed an incredible change in his hair. In the video, he explains why he started using Sons, his experience so far and why we’re delighted to now have them on board as a partner of the podcast.
And we’ve got something for our listeners 👇
🏷️ Use code HH40 to get 40% off your first Sons order.
Links & Resources:
Xtremepush: https://www.xtremepush.com/
Follow Tommy on LinkedIn: https://www.linkedin.com/in/tommykearns/

Disclaimer
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