Creative Got me
Creative Got me
Podcast Description
Creative Got Me is a podcast for marketers, brand builders, and designers navigating the new content game, where AI, speed, and performance matter more than polish.
Hosted by Priyaa Kalayanaraman (Co-Founder of Lica), each episode features tactical insights from operators at the edge of content, growth, and creative ops. Learn how top teams are testing faster, scaling smarter, and building AI-native workflows that actually perform.
Podcast Insights
Content Themes
The podcast explores themes such as AI in marketing, social commerce, and content strategies, with episodes that tackle real-world topics like how brands can effectively hire agencies, the significance of media mix modeling, and the impact of short-form video on traditional marketing methods.
Creative Got Me is a podcast for founders, marketers, and creatives who want to build content that moves the needle without losing their soul. Hosted by Monique Ritter, it explores how to stay authentic in a world obsessed with algorithms, speed, and scale. Each episode unpacks the hidden costs of creative pressure, the role of AI in storytelling, and how to bring joy, humanity, and sustainability back into modern marketing.
Jessica Lee co-founded Modern Citizen in the middle of San Francisco’s VC frenzy and made a very different decision than most founders:
She didn’t raise money.
She didn’t chase growth at all costs.
She built a brand slowly, intentionally, and on her own terms.
In this episode, she shares the real story behind building a modern fashion brand without losing yourself in the process. We talk about bootstrapping, resilience, motherhood, leadership, and what it really means to build something that lasts.
Timestamps:
0:00 – Intro
2:10 – Why Jessica turned down venture capital
6:50 – Fashion isn’t software: why growth looks different
9:30 – Valuation pressure vs. brand longevity
12:30 – You can’t force customers to love you overnight
16:00 – The fundraising bias founders don’t talk about
18:00 – What resilience actually looks like in business
21:00 – Building agility into your company from day one
23:00 – Why Jessica shares her playbook with other founders
25:15 – Scarcity mindset vs abundance mindset in DTC
28:00 – Fast fashion, decision fatigue, and building a thoughtful customer experience
32:00 – The role of AI in creative work (and where it doesn’t belong)
36:00 – Motherhood, entrepreneurship, and ruthless prioritization
41:00 – How to stay resourced while leading a company and raising kids
47:00 – Building a culture of excellence on your own terms
52:00 – Jessica’s definition of success (and why it matters)
54:45 – Where to shop Modern Citizen
Disclaimer
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