Creative Got me
Creative Got me
Podcast Description
Creative Got Me is a podcast for marketers, brand builders, and designers navigating the new content game, where AI, speed, and performance matter more than polish.
Hosted by Priyaa Kalayanaraman (Co-Founder of Lica), each episode features tactical insights from operators at the edge of content, growth, and creative ops. Learn how top teams are testing faster, scaling smarter, and building AI-native workflows that actually perform.
Podcast Insights
Content Themes
The podcast explores themes such as AI in marketing, social commerce, and content strategies, with episodes that tackle real-world topics like how brands can effectively hire agencies, the significance of media mix modeling, and the impact of short-form video on traditional marketing methods.
Creative Got Me is a podcast for marketers, brand builders, and designers navigating the new content game, where AI, speed, and performance matter more than polish.
Hosted by Priyaa Kalayanaraman (Co-Founder of Lica), each episode features tactical insights from operators at the edge of content, growth, and creative ops. Learn how top teams are testing faster, scaling smarter, and building AI-native workflows that actually perform.
In this episode, Priyaa Kalyanaraman sits down with Pash Pashkow, Former Head of Brand & Design at Apple TV+.
They explore what it really takes to build a resonant brand, whether you're refreshing a legacy name or launching something from scratch.
They also cover:
✅ The balance between intuition vs. iteration in creative work
✅ Why brand strategy starts with purpose, not just a logo
✅ How to evolve while staying ”on brand” in today’s attention economy
✅ What Pash actually did to help shape Apple TV+ from Day 1
✅ When startups should invest in branding and who to hire
✅ Why rebrands fail (and when a ”refresh” is smarter)
✅ How AI is changing creativity (and why design thinking still wins)
✅ The secret to brands that feel like people, and why that matters
This is a must-listen for startup founders, brand leaders, and creatives navigating a noisy digital world and anyone trying to build something that truly stands out.
🎧 Subscribe for more conversations like these
#branding #startups #designthinking #apple #creativity
Disclaimer
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