Creative Got me
Creative Got me
Podcast Description
Creative Got Me is a podcast for marketers, brand builders, and designers navigating the new content game, where AI, speed, and performance matter more than polish.
Hosted by Priyaa Kalayanaraman (Co-Founder of Lica), each episode features tactical insights from operators at the edge of content, growth, and creative ops. Learn how top teams are testing faster, scaling smarter, and building AI-native workflows that actually perform.
Podcast Insights
Content Themes
The podcast explores themes such as AI in marketing, social commerce, and content strategies, with episodes that tackle real-world topics like how brands can effectively hire agencies, the significance of media mix modeling, and the impact of short-form video on traditional marketing methods.

Creative Got Me is a podcast for founders, marketers, and creatives who want to build content that moves the needle without losing their soul. Hosted by Monique Ritter, it explores how to stay authentic in a world obsessed with algorithms, speed, and scale. Each episode unpacks the hidden costs of creative pressure, the role of AI in storytelling, and how to bring joy, humanity, and sustainability back into modern marketing.
She was a film director in training, working on indie sets and squeezing into cabs with other broke twenty–somethings on awards nights. Then she took a customer support internship at a little New York startup, fell in love with building internet brands, and eventually quit to sell swimsuits on the internet.
That is Melanie Travis, founder and CEO of Andie Swim, and she might be the most “abnormally confident” person I have ever met.
In this episode we talk about how a deeply awkward work offsite at a lake with all-male leadership turned into the spark for Andie, why being queer and an only child shaped her default setting as a leader, how a film-school brain translates into building businesses, and why she still heads to her oil-painting studio after work to stay sane. We also get into the messy middle: buying a second brand, guessing wrong on a big color launch, teaching yourself to love spreadsheets, and holding people’s livelihoods without letting it consume your entire identity.
If you’ve ever wondered whether you are “too sensitive” or “too artsy” or “not finance-y enough” to be a founder, Melanie is your counterexample.
In this episode:
• The wildly awkward work retreat that made her realize swim needed a safer, smarter brand
• How she went from customer support intern at Foursquare to founding Andie
• Why she describes herself as “abnormally confident” and what that actually looks like day to day
• Nature vs nurture: growing up an only child with two art-world parents and a gay dad
• What film school taught her about directing a team and seeing the whole story arc
• The honest story of acquiring Richer Poorer and immediately disagreeing with a big buy
• Coconut Milk vs Rainforest: when your team goes deep on a color you personally hate
• How she taught herself to love finance and why monthly close is now her favorite meeting
• The difference between being a “hero” founder and being a world-class number two
• Painting in oils, $56 screw-top wine, and why a studio saved her from burnout

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