This week on Teeth and Tunes, host Dr. Davis Morgan sits down with Dr. Justin Bonner, a board-certified oral and maxillofacial surgeon at Northwest Texas OMS in Lubbock, for a conversation on the winding road into oral surgery, why referrals — not ads — drive a specialty practice, and how everything from phone etiquette to the music in the operatory is really marketing. Dr. Bonner shares how he grew up in a dental family, took an unconventional route through school, and pivoted from a path toward medical school to oral surgery after shadowing and interning along the way. He and Dr. Morgan compare how their very different practice models shape their approach — a fee-for-service complex-care practice that grew through social media versus a referral-based oral surgery practice that treats the referring dentist as its true customer. Topics Covered: an unconventional path into oral surgery, why careers don’t have to be rigidly planned, residency and surgical training, how practice type shapes marketing, referral-based growth and treating the referring office as the customer, the “everything is marketing” philosophy, and using music to calm patients and set the office tone. Subscribe for more episodes of Teeth and Tunes.