Unapologetically B2B – leading the way to more effective, smarter marketing
Unapologetically B2B - leading the way to more effective, smarter marketing
Podcast Description
Welcome to Unapologetically B2B, brought to you by Bright. Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility.We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of. For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the evolution of AI, how it can be used in marketing and how you can prepare for it.
Podcast Insights
Content Themes
The podcast explores a range of topics crucial for B2B marketing, focusing on innovations in Martech and AI, as well as marketing trends that impact leaders in the field. For example, the first episode delves into agentic AI and its implementation in marketing strategies, while future episodes will cover AI evolution and its role in enhancing marketing practices.
Welcome to Unapologetically B2B, brought to you by Bright.
Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility.
We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of.
For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the evolution of AI, how it can be used in marketing and how you can prepare for it.
AI is dominating the conversation in marketing – but how do leaders cut through the hype, build confidence, and create teams ready to thrive in this new era?
In this episode of Unapologetically B2B, Bright MD Zoe Merchant sits down with Rebecca Allen, founder of Pardalis and expert in responsible AI adoption, to explore how marketing leaders can embrace AI without losing sight of strategy, creativity, or trust.
Together, they dive into:
- Confidence in the age of AI – how leaders can overcome overwhelm and guide their teams with clarity and transparency.
- Test, learn, lead – the importance of experimentation, governance, and role modelling when adopting new tools.
- Creating safe spaces – building a culture of curiosity, responsibility, and psychological safety.
- Measuring value, not just output – moving beyond time saved to real impact on creativity, customer connection, and business growth.
- The human edge – why emotional intelligence, vision, and authentic connection remain essential in B2B marketing.
If you want practical steps to start small, build confidence, and scale AI responsibly within your team, this episode is packed with insights and actionable advice.
Tune in and discover how to prepare your marketing team for the AI-powered future – with purpose, transparency, and human leadership at the core.
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