be. What Works Weekly
be. What Works Weekly
Podcast Description
Real tactics from real professionals to help you be your best self.
Each week on be. What Works Weekly, host Mike Wood interviews real-world business owners, entrepreneurs, and industry experts. In under 30 minutes, you'll hear inspiring stories and proven best practices that drive revenue and create balance.
You’ll walk away motivated, focused, and equipped with one clear action to grow your business this week.
Brought to you by be. Coaching & Consulting — helping you be your best self.
Podcast Insights
Content Themes
The podcast focuses on topics such as lead generation, conversion strategies, closing deals, and effective follow-up techniques. For instance, episodes may include discussions on building customer relationships or utilizing social media for sales growth, while also highlighting real-world experiences from guests that provide actionable insights to enhance listeners' professional skills.
Real tactics from real professionals to help you be your best self.
Each week on be. What Works Weekly, host Mike Wood interviews real-world business owners, entrepreneurs, and industry experts. In under 30 minutes, you’ll hear inspiring stories and proven best practices that drive revenue and create balance.
You’ll walk away motivated, focused, and equipped with one clear action to grow your business this week.
Brought to you by be. Coaching & Consulting — helping you be your best self.
What does it really take to write, launch, and protect a book in today’s world?
In this episode of be. What Works Weekly, Mike sits down with Julie Trelstad — a 30+ year publishing veteran and self-described “book futurist” — to break down what’s actually happening in the publishing industry.
With over 4,000 books being released every week (and nearly 30% reportedly AI-written), standing out — and protecting your work — has never been more important.
Julie shares:
Why people really want to write a book (hint: authority starts with “author”)
How to identify the one book only you can write
Realistic timelines from idea to Amazon
The truth about Amazon bestseller strategies
Why selling direct to your audience may be smarter than relying on Amazon
How AI can help — and how it can hurt — authors
New tools for protecting intellectual property in the age of AI
If you’ve ever thought about writing a book — to build authority, grow your business, or serve your niche — this conversation gives you the practical roadmap.
Because in a crowded marketplace, your voice is still your advantage.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.