The goCPG Podcast for food entrepreneurs
The goCPG Podcast for food entrepreneurs
Podcast Description
Are you a food or drinks founder and entrepreneur? This is the podcast for you. gocpg.substack.com
Podcast Insights
Content Themes
The podcast dives deep into challenges facing food and drink entrepreneurs, with topics including packaging design effectiveness, funding hurdles, distribution difficulties, and operational chaos. Recent episodes have tackled subjects such as the impact of sustainable packaging on sales and essential labeling requirements for compliance.
Are you a food or drinks founder and entrepreneur? This is the podcast for you.
Your packaging does more than hold your product—it sells it. In this episode of The goCPG Super Connector Podcast, Adriana is joined by Jenny, a packaging designer who’s helped countless food and drink brands go from good-looking to shelf-ready (and legally compliant).
They answer real founder questions like:
* How do I know if my packaging is actually working?
* Is sustainable packaging worth the cost right now?
* What has to be on my label to avoid legal trouble?
* What does it mean when a buyer says “it doesn’t pop on shelf”?
Whether you’re about to print your first run or thinking about a rebrand, this episode is packed with practical insights to help you avoid costly mistakes and design with confidence.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gocpg.substack.com
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