Do Diligence
Do Diligence
Podcast Description
Welcome to The Do Diligence Podcast where we explore how leaders make and execute their biggest decision. The Podcast is produced by Sleeping Giant Capital, where we bring together talent, capital, and capabilities to acquire and grow West Michigan businesses. Hosted by SGC’s Co-founders and Executives in Residence, this podcast offers expert opinions and M&A theories through the eyes of professionals within industry.
To learn more, visit us at www.sleepinggiantcapital.com
Podcast Insights
Content Themes
The podcast delves into themes related to business acquisition, valuation, leadership dynamics, and long-term growth strategies, exemplified by episodes that discuss emotional challenges in selling a business, the importance of corporate culture, and the intricacies of self-funded search strategies. Specific topics include building lasting value, emotional intelligence in transactions, and the role of CEO in residence.

Welcome to The Do Diligence Podcast where we explore how leaders make and execute their biggest decision. The Podcast is produced by Sleeping Giant Capital, where we bring together talent, capital, and capabilities to acquire and grow West Michigan businesses. Hosted by SGC’s Co-founders and Executives in Residence, this podcast offers expert opinions and M&A theories through the eyes of professionals within industry.
To learn more, visit us at www.sleepinggiantcapital.com
In this episode of The Do Diligence Podcast, we sit down with Mitch Brownell, President of Process Engineering & Equipment Company (PECO), to explore his journey from a successful corporate leadership career at Stryker to acquiring and leading a lower middle market manufacturing business through Sleeping Giant Capital’s CEO-in-Residence program.
Mitch shares what motivated him to leave the security of corporate America in pursuit of business ownership, reflecting on the planning, mindset, and conviction required to take that leap. He discusses how he developed a focused acquisition thesis, navigated an 18-month search process, and ultimately found PECO through the relationships he built along the way.
The conversation dives into the realities of the transition from searcher to operator, including lessons from the first 90 days as president, balancing strategy with the day-to-day demands of a growing business, and building trust with employees, customers, and the former owner. Mitch also shares practical advice for aspiring acquisition entrepreneurs on the importance of patience, networking, leadership, and finding work that truly energizes you.

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