B2B Demand Dialogues
B2B Demand Dialogues
Podcast Description
This podcast dives deep into the evolving world of B2B Demand Generation. We explore how cutting-edge technologies like AI, LLMs, and automation are not just buzzwords, but powerful tools reshaping the landscape and unlocking unprecedented opportunities for growth. Join us as we unpack strategies, interview marketing leaders, and analyze use cases focused on topics that matter most to marketing executives: pipeline acceleration, account-based strategies, data-driven insights, and building resilient demand engines in the age of intelligent tech. Get ready to transform your demand generation game.
Podcast Insights
Content Themes
The podcast focuses on B2B Demand Generation strategies, technological advancements, and marketing leadership. Episodes cover pipeline acceleration techniques, account-based marketing strategies, and data-driven decision-making with examples like leveraging AI for customer personalization and building resilient demand engines.
This podcast dives deep into the evolving world of B2B Demand Generation. We explore how cutting-edge technologies like AI, LLMs, and automation are not just buzzwords, but powerful tools reshaping the landscape and unlocking unprecedented opportunities for growth. Join us as we unpack strategies, interview marketing leaders, and analyze use cases focused on topics that matter most to marketing executives: pipeline acceleration, account-based strategies, data-driven insights, and building resilient demand engines in the age of intelligent tech. Get ready to transform your demand generation game.
In the premiere episode of B2B Demand Dialogues, Peter Murphy sits down with Krishnan Chatterjee, Head of Marketing at Google Cloud India, to unpack the evolution of modern B2B marketing.
From building a truly customer-centric demand engine to aligning brands with demand and leveraging AI for hyper-personalization, Krishnan shares actionable insights drawn from decades of experience.
The conversation offers a powerful blend of strategy, real-world examples, and personal reflections. It sets the tone for what’s to come in this thought-provoking podcast series.
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