THAT MOMENT – the secret to driving efficiency and growth. Presented by Supo.
THAT MOMENT - the secret to driving efficiency and growth. Presented by Supo.
Podcast Description
THAT MOMENT - the podcast for professional services rebels, re-thinkers and realists. Presented by Supo, this is where we press pause on business as usual and dive deep into the friction, the pivots and the performance shifts that actually move the needle. Each episode explores real stories from leaders who are challenging the status quo, transforming their firms, and discovering what happens when theory meets reality. From technology rollouts to client engagement revolutions, we uncover the messy, honest truth about change in professional services.
Podcast Insights
Content Themes
Examines themes such as innovation, client engagement, and organizational change, with episodes like 'The push and pull of innovation' highlighting real-world challenges faced by firms like Ensors in implementing new systems and transforming their operations.
THAT MOMENT – the podcast about the turning points that change everything. Presented by Supo, each episode sits down with an agency founder or leader and goes deep on one defining moment in their career – the decision, the crisis or the conversation that altered their path. We trace the road in, the moment itself, and everything that came after. No polished success stories, no career highlight reels – just honest, human accounts of doubt, risk and what it actually takes to build something. Because every leader has that moment. This is where they tell it.
Most agency founders tell you about the plan. The vision, the five-year strategy, the moment they knew.
Pietro Ranieri doesn't have that story.
”I'm not a business guy, I don't understand any of this stuff. It's just kind of trying to figure it out as you go.”
That sentence is doing more work than it sounds like. Because the business Pietro built by figuring it out as he went grew to 65 people across Europe. And the business he nearly lost, through no fault of his own work, taught him more about running a company than any plan ever could have.
From Farming College to Fleet Street
Pietro went to Harper Adams, an agricultural college near Telford. He wasn't from a farming family, his father was a barber, so farming itself was never really on the table. He was there for rugby as much as anything else.
There was no plan to end up in PR. A girlfriend was contracting in marketing, and the world of daily rates got mentioned to him almost in passing. He landed a placement with an agency for what he assumed would be six months. He'd get paid more for less work than his account director salary. That was the whole rationale.
”At the time, the only reason why I went that way is because I just thought, well, I am getting paid more money to do far less work.”
The six-month placement never really ended. It just kept extending into more clients, more retainers, more work he hadn't gone looking for. This is the pattern that defines Pietro's career: not chasing opportunity, but recognising it when it was already standing in front of him.
About Supo:
Supo provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, Supo helps firms make better data-driven decisions about their profit, projects, and people.
For more information about Supo: www.supo.co.uk
About Ranieri Agency:
Founded by Pietro Ranieri, Ranieri Agency is a London-headquartered communications agency working across consumer, technology and gaming brands, with additional offices in Paris, Munich and Dusseldorf and partner agencies further afield. The agency covers the full spread of modern brand communications, from PR and influencer work through to social, content, digital marketing and paid media, and counts KEF, the hi-fi brand with over six decades of heritage in sound, among its current clients. Ranieri Agency has been named among PR Week's Top 150 agencies, and describes itself as boutique in ethos despite operating on a genuinely international scale, taking on both established giants and challenger brands with the same level of attention.
For more information about Ranieri Agency: https://ranieri.agency/
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