In this transformative episode of That Moment, host Helga Saraiva confronts the operational nightmare that silently kills agency growth: when talented teams are drowning in firefighting instead of building for scale. Meet Lee Warcup, founder of Beat Agency and operational transformation expert with 18 years of agency experience, as he reveals how agencies can break free from chaos and build operations that actually enable growth – not just survival.

When Lee stepped outside his comfort zone to share his voice publicly for the first time, he discovered something profound: growth happens at the edge of discomfort, and this principle shouldn't just apply to founders. His breakthrough came from transforming broken agency operations, where he learned that quiet team members often hold the most valuable insights.

Lee brings both tactical expertise and people-first philosophy needed for transformation. From design and production to senior leadership and founding Beat, he reveals how agencies can build operations as competitive advantages that drive profitability and team satisfaction.

This episode tackles the reality facing growing agencies: when operations become bottlenecks, even talented teams can't reach their potential, and growth becomes painful rather than profitable.

The Operations Transformation Framework:

• People-First Process Design: Why better roles and clearer accountability create stronger teams

• System Integration & Automation: Making technology work for agencies, not against them

• Efficiency Audits: Finding where time and money disappear in daily operations

• Fractional Leadership: Providing hands-on support when agencies need immediate expertise

• Scalable Growth Planning: Creating sustainable, profitable models that support expansion

In revealing conversations, Lee shares how he's saved agencies over £150k through resource optimisation, transformed chaotic studios into efficient operations, and helped merge complex organizations while maintaining team morale and culture.

Key Insights Uncovered:

• Why process enhances creativity instead of killing it in agencies
• How £150k savings come from fixing resource management inefficiencies
• The people-first approach to operational transformation that actually works
• Why stepping outside comfort zones unlocks hidden team potential
• How to identify when operations are the real barrier to agency growth
• The difference between fractional support and strategic consulting approaches

Lee shares his core philosophy: ”Growth happens at the edge of discomfort, and every business should build this mindset into its people strategy.” Drawing from major operational restructures and saving agencies over £150k, he demonstrates how the right foundation enables sustainable growth.

This episode addresses the fundamental question every scaling agency faces: when teams are constantly firefighting instead of building for the future, how do you create operations that support growth without killing creativity?

About Supo:

Supo provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, Supo helps firms make better data-driven decisions about their profit, projects, and people.

For more information about Supo: ⁠www.supo.co.uk

About Our Guest Lee Warcup:

Lee Warcup is the founder of Beat, specializing in optimizing agency operations for growth through people-first processes. With 18 years of agency experience, Lee has led major operational restructures, saved agencies over £150k through resource optimization, and transformed chaotic studios into efficient operations. He partners with agencies to fix operational challenges, providing both hands-on implementation and strategic guidance for scaling.

For more information about Beat: www.beatagency.co.uk