Under The Roof
Under The Roof
Podcast Description
Under The Roof is the official podcast of Baker Roofing Company, where we bring the heartbeat of our 110+ legacy straight to the ears of our people. Hosted by Todd Kavanaugh and Matt Elban, this show is all about building connections from the rooftop to the boardroom.
Each episode features honest conversations, company updates, safety wins, lessons learned, and real stories from across the Baker family, both in the field and in the office.
Whether you're on a job site or behind a desk, Under The Roof brings leadership insight, human stories, and the values that set Baker apart, like our promise to always do good work.
Tune in to hear how we’re growing, learning, and living out the culture that makes Baker Roofing more than just a workplace. It's where careers grow, people come first, and safety and quality are non-negotiable.
Podcast Insights
Content Themes
The podcast focuses on themes such as employee ownership, leadership insights, company culture, and safety practices. For example, episodes explore topics like the transition to employee ownership through an ESOP, the importance of company values like 'Always Good Work', and real stories highlighting safety wins and lessons learned from both field and office perspectives.

Under The Roof is the official podcast of Baker Roofing Company, where we bring the heartbeat of our 110+ legacy straight to the ears of our people. Hosted by Todd Kavanaugh and Matt Elban, this show is all about building connections from the rooftop to the boardroom.
Each episode features honest conversations, company updates, safety wins, lessons learned, and real stories from across the Baker family, both in the field and in the office.
Whether you’re on a job site or behind a desk, Under The Roof brings leadership insight, human stories, and the values that set Baker apart, like our promise to always do good work.
Tune in to hear how we’re growing, learning, and living out the culture that makes Baker Roofing more than just a workplace. It’s where careers grow, people come first, and safety and quality are non-negotiable.
- How independent roofing contractors can effectively compete against private equity-backed companies through community connection and service excellence
- Why the roofing industry needs to improve its self-respect to attract the next generation of workers
- How to transform the roofing industry’s advocacy efforts through grassroots engagement
- Why immigration reform is crucial for addressing workforce challenges in the roofing industry
- The principle of interested versus interesting in building lasting business relationships and respect
- How to create pathways for career advancement in roofing
- [00:00] Introduction
- [02:36] Lessons From Washington
- [05:22] Nonsense in Congress vs. the Real World
- [07:00] Infrastructure Isn’t Just Roads
- [10:29] Making Roofing Visible in Washington
- [13:07] Workforce Crisis and Pro Certification
- [15:44] Legal Immigration, Trade Schools, and the Broken System
- [19:46] Roofing as a Gateway to the American Dream
- [22:10] Respect Starts with on the Jobsite
- [26:13] Anxiety, Optimism, and Hiring With Heart
- [28:55] Work-Life Balance and Coaching for 25 Years
- [33:00] 5 Things Reid Would Tell His 20-Year-Old Self
- Reid Ribble on LinkedIn
- National Roofing Contractors Association Website
- Todd Kavanaugh on LinkedIn
- Matt Elban on LinkedIn
- Baker Roofing Company Website

Disclaimer
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