Off Script by Cyberwhyze
Off Script by Cyberwhyze
Podcast Description
We explore the unique cybersecurity marketing and sales challenges in this burgeoning field.
Hear from cybersecurity pioneers and marketing mavens from startups to enterprises, sharing their growth journeys and how they keep their well-being in check. Learn about brand building, LinkedIn personal branding, and strategies that drive demand and grow pipelines.
If you're keen on advancing your cybersecurity business with innovative marketing and sales approaches, this podcast is tailored for you.
Off Script - The Cyberwhyze Podcast with Alano Vasquez
Podcast Insights
Content Themes
The podcast delves into themes such as cybersecurity marketing, personal branding, and innovative sales techniques, with specific episode topics addressing the simplification of complex solutions, the shift to video marketing, and strategies for building demand, featuring insights from notable guests such as Scott McCollum and Jamal Ahmed.
Hear from cybersecurity pioneers and marketing mavens from startups to enterprises, sharing their growth journeys and how they keep their well-being in check. Learn about brand building, LinkedIn personal branding, and strategies that drive demand and grow pipelines.
Whyze Podcast with Alano Vasquez.
—
Whyze Labs / Cyberwhyze – Cybersecurity Marketing Agency.
Video-first LinkedIn Studio for B2B Tech in Cyber, Infrastructure, & SaaS: Enable sales with content engines & signals.
—
WhyzeLabs
https://whyzelabs.com
BlackLake Security’s President, Kirk Jones, sits down with Whyze CEO Alano Vasquez to break down how the Whyze Labs education-led video content program is aligning marketing and sales, warming pipeline, and scaling trust beyond just referrals.
Key Topics Covered:
-Social video as trust at scale.
-Crawl, walk, run content rollout.
-People over logos.
-Brand to enablement handoff.
-Time prioritization for leaders.
-Community, referrals, and authentic outreach.
-Going from word-of-mouth to consistent publishing.
-Partnering across CFO, CRO, and marketing departments to get execs on video.
-Using social to preheat conversations with net new prospects.
Chapters:
00:00 Intro and purpose of the “TrustLight” format
01:34 Kirk’s background and why BlackLake is different
03:20 Transparency, clarity, and consultative engagement
07:17 Marketing and sales in harmony
08:15 Relationship-led growth and culture
12:39 Conviction about social video
14:29 Educate first, then buyers buy
17:36 Making time, setting priorities for content
18:10 From no enablement to building awareness
19:40 Values, integrity, and growth goals
20:01 What content leadership prefers to consume
21:25 Why active socials matter more than PDFs
22:08 How Whyze operates with BlackLake
23:11 Warming the market for reps
23:55 What surprised leadership about the partnership
25:30 Cross-functional curiosity and alignment
26:16 Solving the net-new trust gap
27:18 Metrics to watch and sales enablement
28:00 Best ways to reach CISOs
28:19 Community, referrals, and authenticity
29:39 Founder values over logo marketing
29:54 Outro
Guest: Kirk Jones, Co-founder and President at BlackLake Security.
Want to share your story and build your brand through video content?
Visit https://whyzelabs.com to learn how we help cybersecurity leaders amplify their message and accelerate their sales cycle.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.