Where We Goin'?
Where We Goin'?
Podcast Description
“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
Podcast Insights
Content Themes
The podcast focuses on destination marketing, technology adoption in tourism, and industry leadership, with episodes discussing themes like the impact of digital innovation in legacy industries and success stories from tourism leaders like Wes Rhea. Each episode aims to provide actionable tips and insights relevant to current tourism trends.
“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
Wildfires and smoke have become an unavoidable reality for travel in the West, but how a destination communicates during a crisis can make or break the visitor experience. In this episode, we talk with Scott Larson of Visit Central Oregon and Lesley Rowbal of Madden Media about their collaboration to build a custom, real-time smoke map API. We explore why transparency is the new currency in travel marketing and how DMOs can use technology to help visitors navigate a destination even when the skies aren’t clear.
The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visithttps://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
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