Where We Goin'?
Where We Goin'?
Podcast Description
“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
Podcast Insights
Content Themes
The podcast focuses on destination marketing, technology adoption in tourism, and industry leadership, with episodes discussing themes like the impact of digital innovation in legacy industries and success stories from tourism leaders like Wes Rhea. Each episode aims to provide actionable tips and insights relevant to current tourism trends.
“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
In 2013, a bold strategic planning process set the stage for a regional transformation: the creation of the Southern Oregon Sports Commission. More than a decade later, the Commission is driving national conversations on sportsmanship, facility development, and the economic power of sports tourism.
In this episode, we’re joined by Jon Schmieder, Founder & CEO of Huddle Up Group, Darren Van Lehn, Director of Sports Development for Travel Medford, and TJ Holmes, Senior Vice President of Travel Medford, to reflect on how vision turned into reality—and what’s next for sports tourism in Southern Oregon.
From pioneering sportsmanship programs used across the country, to cutting-edge venues like Rogue X and Lithia & Driveway Fields, to new facilities under construction, this story is a case study in how strategy, leadership, and persistence reshape communities.
The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visithttps://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
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