In this episode, Ximena sits down with Maitane to unpack what it really takes to go from freelancing to building a full-scale agency.

From early client wins to co-founding Noom, Maitane shares the honest realities behind scaling beyond solo work.

They dive into the origin of Noom, the response to the chaos of modern social media marketing, and why chasing trends often leads brands away from what truly matters.

The conversation also explores the freelance journey: how to land your first clients, build confidence through experience, and navigate the isolation that often comes with working alone.

Maitane opens up about the moment she realized freelancing had its limits, and why collaboration became the next step.

You’ll also hear insights on finding the right co-founder, building trust in a partnership, and transitioning from doing everything yourself to creating something bigger than you.

If you’re a freelancer thinking about scaling, this episode is packed with real talk and a practical perspective on taking that leap.

Key topics:

• Turning freelance work into an agency
• Building a brand beyond trends
• Overcoming freelancer isolation
• Finding and working with a co-founder
• Scaling from solo work to a team

@noomcreative

@maitaneezarate