MSBC: Industry Insights
MSBC: Industry Insights
Podcast Description
In the "MSBC: Industry Insights" podcast, members of the Michigan Sport Business Conference interview various professionals in the sports and entertainment business. Each guest offers their unique story, highlighting key industry trends and their advice on navigating careers within the industry.Find out more about MSBC at umsbc.com or follow MSBC on Instagram, LinkedIn, and TikTok.**The views and opinions expressed by our guests are their own and do not necessarily reflect those of this Podcast, its host, or the University of Michigan.**
Podcast Insights
Content Themes
The podcast focuses on sports and entertainment industry trends, career navigation, and professional development, with episodes that delve into various topics such as brand consulting strategies, athlete partnerships, and marketing innovations, exemplified by the interview with Alison Koff discussing her role at CAA Brand Consulting.
In the “MSBC: Industry Insights” podcast, members of the Michigan Sport Business Conference interview various professionals in the sports and entertainment business. Each guest offers their unique story, highlighting key industry trends and their advice on navigating careers within the industry.
Find out more about MSBC at umsbc.com or follow MSBC on Instagram, LinkedIn, and TikTok.
**The views and opinions expressed by our guests are their own and do not necessarily reflect those of this Podcast, its host, or the University of Michigan.**
In this episode, Nihar Mothikuru from MSBC's Marketing Team sits down with Andrew Karson, EVP, Marketing at BSE Global. A University of Michigan alum with a BA in Sport Management and an NYU graduate with a Master’s in Sports Business, Andrew began his sports business career at The Madison Square Garden Company, where he spent 13 years before moving to BSE Global. Currently, he oversees Brand Marketing, Integrated Marketing, Content, Creative, Game Presentation, and Brand & Partner Solutions across all BSE properties. In this interview, Andrew reflects on the projects that most influenced his career growth, his approach to managing brand strategy across BSE's portfolio, leveraging social media to strengthen fan engagement, and more.
Disclaimer
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