In this bonus episode of Grey Matter Talks Tech, host Gill Drummond, Partner Manager, sits down with Johannes Kebek, Group Program Manager at Microsoft, to explore how location intelligence is evolving and why it’s becoming a core part of modern data strategy. 

The conversation traces the journey from Bing Maps to Azure Maps, unpacking what’s driving the transition and what organisations need to consider as they migrate. Johannes shares insight into how Azure Maps is not just a replacement, but a more powerful, cloud-native platform that enables deeper integration across applications, data services, and the wider Azure ecosystem. 

Looking beyond migration, the discussion turns to the bigger opportunity — how organisations can use location data to unlock richer insight, improve decision-making, and respond faster to real-world conditions. 

The episode also explores the role of Maps in Microsoft Fabric and how embedding mapping directly into data and analytics workflows is changing the way organisations use and understand location data. From unifying datasets to enabling more contextual, real-time insight, we explore how mapping is becoming a natural extension of the modern data platform. 

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