Finding Your True North
Finding Your True North
Podcast Description
Finding Your True North” is a podcast dedicated to uncovering the guiding principles that fuel the success of entrepreneurs, business owners, and intrapreneurs. Through insightful conversations, we explore how leaders navigate challenges, align their work with their core values, and create lasting impact. Whether you're building a startup, leading innovation within a corporation, or scaling a business, this podcast will help you clarify your direction and stay true to your purpose.
Podcast Insights
Content Themes
The podcast explores themes such as aligning work with core values, navigating entrepreneurial challenges, and achieving wellness in high-performance environments, with episodes covering topics like merging hustle with mindful living and daily rituals for spiritual and physical alignment.
Finding Your True North” is a podcast dedicated to uncovering the guiding principles that fuel the success of entrepreneurs, business owners, and intrapreneurs. Through insightful conversations, we explore how leaders navigate challenges, align their work with their core values, and create lasting impact. Whether you’re building a startup, leading innovation within a corporation, or scaling a business, this podcast will help you clarify your direction and stay true to your purpose.
In this episode of Follow Your True North, host Paul Gill sits down with Édouard Vilver, a software engineer turned founder, to explore how purpose, legacy, and automation can transform both a life and a business.
Édouard shares how COVID became the unexpected catalyst that pushed him from a stable career (including years at the National Bank of Canada) into entrepreneurship—after seeing friends and community businesses struggle without an online presence. What started as pro-bono help (websites, calendars, emails, basic systems) evolved into Meriaky, a company built to help solopreneurs and small businesses save time, scale faster, and create impact through automation and AI.
At the heart of Édouard’s “True North” is one word: Legacy—a principle forged at his grandmother’s funeral, where he witnessed firsthand what it looks like to leave an imprint on hundreds of lives. This conversation is a deep reminder that building something meaningful requires both heart and strategy: passion, vision, and measurable execution.
🔑 Key Topics Covered
Édouard’s journey: France → Montreal → founder life
How COVID revealed a gap in small business infrastructure
What Meriaky does: automation that frees up time and increases capacity
Why “time is the entrepreneur’s most valuable asset”
The moment Édouard realized he needed to become “selfish” with his growth
Building confidence: communication, leadership, and personal development
Advice for entrepreneurs: Passion + Vision + Scientist mindset (data + iteration)
The real meaning of balance: daily tradeoffs and intentional sacrifices
Leveraging partnerships and team-building to move faster
Why legacy is built through consistent choices, not luck
📣 Call to Action
If this episode encouraged you:✅ Subscribe to Follow Your True North⭐ Leave a review📤 Share it with an entrepreneur who needs clarity, systems, or inspiration
Until next time—keep pursuing your True North.
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