To Customer Value and Beyond
To Customer Value and Beyond
Podcast Description
Join Steven, seasoned SaaS Executive with experience growing startups to unicorns, on the first Wednesday of every month for a live, engaging discussion. We'll focus on how B2B SaaS tools drive tangible business value, explore strategies for maximizing customer lifetime value and navigate the evolving landscape of tech. This format combines actionable insights, inspiring stories and a touch of humor to help you achieve your goals.
Podcast Insights
Content Themes
The show focuses on B2B SaaS tools and strategies to drive customer lifetime value, with episodes including discussions on real-world AI applications, aligning customer success with product development, and the latest trends in customer success within the SaaS landscape.

Join Steven, seasoned SaaS Executive with experience growing startups to unicorns, on the first Wednesday of every month for a live, engaging discussion. We’ll focus on how B2B SaaS tools drive tangible business value, explore strategies for maximizing customer lifetime value and navigate the evolving landscape of tech. This format combines actionable insights, inspiring stories and a touch of humor to help you achieve your goals.
Christian Richter, Chief Customer Officer at SAP Signavio & SAP LeanIX, is a major force in the Customer Success world. His experience is truly impressive, leading the charge at LeanIX since 2017 (the year I met him) to building out and scaling their Customer Success Management, Customer Success Engineering, Customer Support, Professional Services and Sales / Solution Engineering functions across Europe and the US.
He's driven by a passion for customer success and accelerating digital transformations, bringing a wealth of knowledge from his consulting background in Telco and Retail, where he saw firsthand the impact of architecture decisions.
Beyond his CCO role, Christian is an Advisory Board Member at Cozero, an exciting carbon accounting and climate management solution from my hometown Berlin.
In this must-listen episode, we'll dive deep into some key topics:
– Customer Value Deep Dive: Exploring the differences in how we define and deliver customer value in the worlds of Process Mining versus Enterprise Architecture.
– The Power Trio: Strategies for significantly improving Sales, Customer Success and Product Collaboration to drive better outcomes for everyone.

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