The Founder Marketing Podcast
The Founder Marketing Podcast
Podcast Description
This podcast is for founders who are still doing sales and want their marketing to help bring in more leads. We talk about founder-led marketing, demand generation, content strategy, LinkedIn marketing, personal branding, and go-to-market tactics that actually work.
Podcast Insights
Content Themes
This podcast centers on themes such as founder-led marketing, demand generation, content strategy, LinkedIn marketing, personal branding, and effective go-to-market tactics. For instance, an episode with Matt Wheeler-Barrett dives into a successful LinkedIn framework that enhances visibility and engagement, while other episodes explore personal branding techniques and how to generate leads through valuable content.
This podcast is for founders who are still doing sales and want their marketing to help bring in more leads. We talk about founder-led marketing, demand generation, content strategy, LinkedIn marketing, personal branding, and go-to-market tactics that actually work.
In this episode, Gidyon Lankers interviews Craig Rodney, founder of The Agency Coach, about how he built a global coaching business by focusing on trust.
If you're a founder, CEO, or agency leader trying to attract better clients without relying on paid ads or cold outreach, this is a conversation worth listening to.
Craig breaks down the systems behind his reputation-led business and shares the mindset shifts that helped him grow beyond referrals.
You’ll hear:
Why trust is the real product you're selling.
How Craig uses content, reputation, and referrals to fill his pipeline.
The key differences between building fast and building well.
How to become the person clients think of before they need you.
Why patience, positioning, and personal brand matter more than ever.
How his clients helped him get recommended by ChatGPT.
This is a practical, honest look at what it really takes to build a business that people talk about when you're not in the room.
📌 Follow Craig on LinkedIn: https://www.linkedin.com/in/craigrodney
📌 Follow Gidyon on LinkedIn: https://www.linkedin.com/in/gidyonlankers-
Subscribe to The Founder Marketing Podcast for more episodes like this.
#CraigRodney #TheAgencyCoach #GidyonLankers
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