Style to Set
Style to Set
Podcast Description
A behind-the-scenes look at the creative humans that make the stunning visuals for cookbooks, commercials, magazines, movies, television series, billboards, drive-thru menus--to name a few! Food stylists, prop stylists, set decorators/builders, art directors, videographers and photographers are interviewed and highlighted. We tell stories, teach skills, and laugh along the way! If you're interested in this field, or just stumbled across this podcast, give it a chance. Because we all deserve credit where credit is due!
Podcast Insights
Content Themes
Focuses on the artistry and challenges of food and prop styling, set design, and photography, with episodes highlighting stories like Loren Wood's journey from pastry chef to renowned food stylist and discussing key skills in creative visual presentation.
A behind-the-scenes look at the creative humans that make the stunning visuals for cookbooks, commercials, magazines, movies, television series, billboards, drive-thru menus–to name a few! Food stylists, prop stylists, set decorators/builders, art directors, videographers and photographers are interviewed and highlighted. We tell stories, teach skills, and laugh along the way! If you’re interested in this field, or just stumbled across this podcast, give it a chance. Because we all deserve credit where credit is due!
Fadwa Ward is spectacular- and the spectrum of experience she’s accrued is phenomenal.
She’s worked for high-end commercial clients and on music videos around the world. She's tackled capturing everyone from models to puppies to corporate firms. But my favorite thing about Fadwa is her trust and her motivation. She epitomizes an embrace of the unknown, as she confesses, at the beginning of her career in the music publishing world, she had no idea she was a creative and was completely convinced she would never be an artist.
Oh, how things have changed, due in part to Fadwa’s internal drive. We chat about how she landed her first production coordinator role by tweeting the company she wanted to work for constantly, and how that role set her up for the success she enjoys now. It taught her to understand timelines and deliverables, and about how long, detailed and organized the creative process must be to make something magical happen; about how good it is to be in a place where you are learning all of the things. And how hard, and how beneficial, it is to us when we take blind leaps of faith toward doors that seem to be opening.
Flash forward only nine years later, and Fadwa's thriving. We discuss production houses versus agencies. She chats about lessons learned while producing a WILD shoot in the Dominican Republic for King and Country, including navigating a torrential downpour in a remote village in the jungle, and how her team created non-existent shoes for a Brooks running commercial. We finish with why crew people are her favorite people. Because, like Fadwa says, at the end of the day, people are the only thing that matters, and you can see it in every ounce of her work. I think you are gonna love this episode and be inspired to find ownership in your own work and business, for the better. Enjoy!
*****
Show notes:
For King and Country music video: for KING + COUNTRY – WORLD ON FIRE with Taylor Hill (Official Music Video)
Fadwa’s passion project, Woven in Wonder
Donate to Woven in Wonder here
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