In this episode of the Profits on Purpose podcast, host Nate Littlewood speaks with Tippy Tippens, founder of Goods That Matter. Tippy shares her entrepreneurial journey, starting with Bird Project Soap, which was created in response to the BP oil spill. She discusses her commitment to social and environmental impact, the challenges of running a retail business, and her innovative collective shop model. Tippy also reflects on the importance of customer interactions and the resilience required to navigate climate change’s impact on her business. Throughout the conversation, she emphasizes the joy of making donations and collaborating with like-minded individuals.

Connect with Tippy here: 
LinkedIn: https://www.linkedin.com/in/tippytippens/
Facebook: https://www.facebook.com/goodsthatmatter
Instagram: https://www.instagram.com/goodsthatmatter
Pinterest: https://www.pinterest.com/goodsthatmatter/?actingBusinessId=75154024940175748

I hope you enjoy this episode!
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 – Nate and the Profits on Purpose podcast team

Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
Visit the Future Ready CFO website here: https://www.futurereadycfo.com/
Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletter

Listen to Profits on Purpose on these podcast platforms: 
Spotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXI
Apple Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087
Amazon Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087

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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand’s mission and the practical realities of generating profit.
Each episode digs into the leadership insights and financial approaches that empower consumer products businesses to grow with clarity, resilience, and impact. You’ll get a behind-the-scenes look at how visionary founders reconcile their purpose with the everyday demands of scaling a successful brand and leading with both mission and margin.
If you’re a founder, finance leader, or simply navigating the purpose-profit paradox, this podcast is for you.