In this episode of the Profits on Purpose podcast, host Nate Littlewood speaks with Jessica Walther, co-founder and CEO of Itivate. They discuss Jessica’s journey from corporate supply chain to founding a company that helps small businesses scale effectively. The conversation covers identifying founder pain points, the importance of organizational structure, and the balance between scalability and fundability. Jessica shares insights on different founder archetypes, key questions for diagnosing business challenges, and the evolution of supply chains in CPG businesses. The episode emphasizes the significance of culture and metrics in driving business success.

Connect with Jessica: 
LinkedIn: https://www.linkedin.com/in/jwalther1105
Email: [email protected] 
Official Website (URL): www.itivate.com

I hope you enjoy this episode!
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 – Nate and the Profits on Purpose podcast team

Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
Visit the Future Ready CFO website here: https://www.futurereadycfo.com/
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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand’s mission and the practical realities of generating profit.
Each episode digs into the leadership insights and financial approaches that empower consumer products businesses to grow with clarity, resilience, and impact. You’ll get a behind-the-scenes look at how visionary founders reconcile their purpose with the everyday demands of scaling a successful brand and leading with both mission and margin.
If you’re a founder, finance leader, or simply navigating the purpose-profit paradox, this podcast is for you.