Discover how Hollister is innovating through strategic partnerships with universities, and learn about the organizational structure and vision that drive these collaborations. Hear firsthand about the motivations behind these initiatives, how Adrian Defante and his team align projects with Hollister’s goals, and what it takes to be a successful partner. Explore real wins and learn how ROI is approached, along with the challenges encountered along the way. Whether you’re interested in building industry-academic collaborations or simply want to stay ahead of future trends, this conversation will provide valuable perspectives and actionable advice for leaders and aspiring change-makers.