Giving Growth
Giving Growth
Podcast Description
Delve Deeper into Charities is a podcast that explores key leadership and strategic principles, helping nonprofit leaders navigate the challenges of balancing tradition with innovation, building long-term impact, and driving sustained growth in the charitable sector.
Podcast Insights
Content Themes
The podcast concentrates on vital nonprofit leadership themes, including the integration of business strategies into nonprofit practices and donor engagement techniques. Episodes often cover topics such as the AARRR framework for donor lifecycle management, lessons learned from various nonprofits regarding long-term impact, and effective donor retention strategies exemplified in discussions with experts like crashonda Andrew and Chris Hoffman.
The Giving Growth Podcast is about confronting the uncomfortable truth facing nonprofits today:
The traditional donor pyramid is collapsing.
Older donors are aging out. Younger generations aren’t stepping in fast enough. And economic volatility is squeezing philanthropy from all sides.
Each episode, Giving Growth features candid conversations with nonprofit leaders, funders, and innovators who are rethinking how to engage donors, build sustainable programs, and scale impact in a radically changing world.
We dig into:
* Why legacy fundraising models are failing
* What’s working to attract and retain next-gen donors
* How to use data, technology, and storytelling to drive meaningful growth
* And how to future proof your nonprofit without losing your mission
It’s not about hype. It’s about hard truths, and bold strategies for what comes next.
If you’re a nonprofit exec or fundraiser looking to grow in a world that’s shifting under your feet, this is your show.
Jon Wheeler, Senior Director of Direct Marketing at Save the Children US, joins Greg Sobiech for a deep dive into one of the sector’s biggest challenges: how non-profits cut through overwhelming noise and deliver messages donors actually care about.
Jon has spent his career at the intersection of digital marketing, data, and donor experience. In this episode, he breaks down how charities can move from siloed channels and a spaghetti mess of data to something far more powerful: a true omni-channel, donor-centric system that gets the right message to the right person at the right time.
👉 Whether you’re a non-profit leader, fundraiser, digital marketer, or someone trying to make sense of donor behavior in 2025, this is a must-listen conversation.
Jon and Greg discuss:
👉 Why donors tune out, and how to break through
👉 How non-profits can escape siloed channels and think like a “symphony”
👉 The real reason personalization is so maddeningly hard
👉 How AI *might* finally help isolate signal from noise
👉 Why data hygiene still matters in 2025
👉 How donor intent and undesignated revenue collide
👉 The big opportunity (and threat) in today’s giving environment
📌 Chapters:
Listen to more Giving Growth episodes: https://delvedeeper.com/podcast/
Connect with Greg Sobiech: https://www.linkedin.com/in/gsobiech/
Connect with Jon Wheeler: https://www.linkedin.com/in/jonwheeler71/
Giving Growth is brought to you by Delve Deeper: https://delvedeeper.com/
🔔 Subscribe for interviews with nonprofit leaders reshaping the sector.
Disclaimer
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