Leo Pareja Unfiltered
Leo Pareja Unfiltered
Podcast Description
Welcome to Pareja Unfiltered, where host Leo Pareja explores what it takes to lead, grow, and win.
Leo built companies and led tens of thousands of agents as CEO of eXp Realty (NASDAQ: EXPI). He's learned the difference between good and great isn't what you know—it's how you think, adapt, and inspire others.
Real strategies for real leaders, featuring CEOs, founders, and game-changers who've been in the trenches. This is podcast for leaders ready to stop playing small and start playing to win.
Podcast Insights
Content Themes
The podcast delves into themes centered on leadership, personal development, and real estate strategies, featuring episodes like 'The 3 Mindset Shifts That Separate Winners from Losers' with Ryan Serhant and 'How Two Simple Rules Created the World's Largest Brokerage' with Glenn Sanford, addressing practical insights on overcoming challenges and achieving success.
Welcome to Pareja Unfiltered, where host Leo Pareja explores what it takes to lead, grow, and win.
Leo built companies and led tens of thousands of agents as CEO of eXp Realty (NASDAQ: EXPI). He’s learned the difference between good and great isn’t what you know—it’s how you think, adapt, and inspire others.
Real strategies for real leaders, featuring CEOs, founders, and game-changers who’ve been in the trenches. This is podcast for leaders ready to stop playing small and start playing to win.
➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leopareja
Byron Lazine built a media empire starting from bankruptcy — no budget, no audience, no choice but to figure out what everyone else was ignoring. Leo sits down with the co-founder of BAM to break down why distribution beats skill, what 15 years of building in public actually costs, and the uncomfortable truth about agents who post versus agents who actually build. Byron also gets into what live content is going to dominate in 2026, the backdoor narratives still controlling the real estate industry, and the two paths forward for anyone scared to put themselves out there.
➡️ Timestamps
00:00 The Bankrupt Agent Who Couldn’t Buy an Ad and Built a Media Empire Instead
01:17 When Byron Realized Distribution Mattered More Than Skill
03:06 The Facebook Live That Changed Everything (A Builder, 9 Homes, and Zero Foot Traffic)
04:31 What That Version of Byron Got Dead Wrong About Success
05:22 The Real Cost of Building in Public for 15 Years
06:41 Why Chasing Trends Is the Slowest Path to Consistency
07:44 The Deleted Podcast, the Stop Zillow Debate, and the First Real Inflection Point
13:00 How BAM Was Born and Why the Industry Needed a Media Company, Not Another Blog
17:45 The Difference Between Agents Who Build Audiences and Agents Who Just Post
24:30 Why Byron Wouldn’t Post on Social If It Wasn’t for Business
30:15 Raw Content, Live Format, and What’s Going to Crush in 2026
37:34 The Emerging Trend Most Agents Are Completely Sleeping On
39:52 Live Content for Listings: Why Zoning Meetings Are Goldmines Nobody Is Mining
42:05 Cringe Mountain and the Two-to-Four Year Grind Nobody Talks About
44:06 Grind It Alone or Latch On — Byron’s Closing Advice for Anyone Scared to Build in Public
➡️ Connect With Leo Pareja
LinkedIn: https://linkedin.com/in/leopareja/
Instagram: https://instagram.com/leopareja/
Podcast: https://www.youtube.com/@leo.pareja
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