Founders + Closers: The Commission-Only Sales Growth Podcast
Founders + Closers: The Commission-Only Sales Growth Podcast
Podcast Description
Welcome to Founders + Closers: The Commission-Only Sales Growth Podcast — the show where visionary founders and elite sales agents team up to drive global B2B growth without adding payroll.
In every episode, we explore the real-world strategies behind commission-only success—how companies scale into new markets, close enterprise deals, and build high-trust sales partnerships that last.
Hosted by Laura McGregor, CEO & Co-founder of CommissionCrowd, you'll hear authentic, strategy-rich conversations from both sides of the deal-making table:
🌍 Global growth-stage founders building powerful B2B solutions
🤝 Top-performing commission-only sales professionals who know how to open doors and close deals
Expect insights on:
- Strategic growth without overhead
- Building remote, commission-only sales teams
- Navigating long-cycle B2B sales
- Entering new industries and territories
- Mindset, rejection, trust, and the art of closing high-value partnerships
If you're scaling a company or growing your agent portfolio, this podcast is your behind-the-scenes guide to building lean, selling smart, and expanding globally.
No payroll. No hype. Just real partnerships, real traction, and real growth.
Podcast Insights
Content Themes
The podcast focuses on themes such as strategic growth without overhead, navigating long-cycle B2B sales, and building remote commission-only sales teams. Episodes dive deep into subjects like 'Unlearning the Old Sales Playbook', which emphasizes mindset shifts and relationship-building, as well as exploring innovative industries like drone mapping in 'LandGazzer Sales Opportunity'.
Welcome to Founders + Closers: The Commission-Only Sales Growth Podcast — the show where visionary founders and elite sales agents team up to drive global B2B growth without adding payroll.
In every episode, we explore the real-world strategies behind commission-only success—how companies scale into new markets, close enterprise deals, and build high-trust sales partnerships that last.
Hosted by Laura McGregor, CEO & Co-founder of CommissionCrowd, you’ll hear authentic, strategy-rich conversations from both sides of the deal-making table:
🌍 Global growth-stage founders building powerful B2B solutions
🤝 Top-performing commission-only sales professionals who know how to open doors and close deals
Expect insights on:
– Strategic growth without overhead
– Building remote, commission-only sales teams
– Navigating long-cycle B2B sales
– Entering new industries and territories
– Mindset, rejection, trust, and the art of closing high-value partnerships
If you’re scaling a company or growing your agent portfolio, this podcast is your behind-the-scenes guide to building lean, selling smart, and expanding globally.
No payroll. No hype. Just real partnerships, real traction, and real growth.
In this conversation, Laura McGregor and John Lester Author of “Winning the Inner Game of Sales: The Foundation of Success is Mindset delve into the transformative mindset required for success in sales.
They explore the importance of understanding one’s inner game, overcoming fears, and the necessity of building genuine connections with clients. John emphasizes that sales should not be viewed as a pressure-filled transaction but rather as a service aimed at solving problems. The discussion also highlights the significance of value propositions and the need for sales professionals to shift their narratives to foster better relationships and outcomes.
Takeaways
- Your mindset is the biggest obstacle to success.
- Sales success begins when you realize thoughts aren’t strategy.
- Sales is just a conversation, not a transaction.
- Understanding your value proposition is crucial.
- Overcoming fear of failure is essential for sales success.
- You must understand the dynamics of the sales call.
- Sales should be viewed as a service, not a pressure tactic.
- Building rapport is key to successful sales.
- Changing the sales narrative can lead to better outcomes.
- Sales professionals need to be aware of their clients’ emotional states.
In this exclusive Founder Spotlight, we sit down with John Lester—40-year sales veteran, mindset coach, and founder of OnboardXi—to unpack what it really takes to win in commission-only sales.
Whether you’re an experienced closer or a new independent rep, this conversation will challenge your assumptions and give you practical frameworks to build residual income, close higher-value deals, and sell from a place of service—not stress.
Explore John’s Current Commission-Only Opportunities on CommissionCrowd:
Learn more about his live sales opportunities here: Founder Spotlight: John Lester on Reinventing Sales, One Opportunity at a Time
Get John’s Book: Winning the Inner Game of Sales
Interested in building your commission-only sales portfolio?
Start free on CommissionCrowd today
Graciously Disruptive Clinical Hypnotherapy with Laura McGregor
Chapters
00:00 Introduction to Sales Psychology
03:06 The Mindset Shift in Sales
06:53 Understanding Mental Models
11:33 The Importance of Value Proposition
16:19 Overcoming Fear of Failure
23:04 Defining Winning in Sales
25:49 Understanding the Sales Process
26:57 The Importance of Initial and Subsequent Sales
28:53 Crafting the First 90 Seconds of a Sales Call
31:03 The Dynamics of Selling and Buying
35:51 Challenging Traditional Sales Tactics
38:58 Reframing the Perception of Sales
45:10 Overcoming Sales Stigmas and Misconceptions
Disclaimer
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